EXCLUSIVE FIRST LOOK: Lindsay Lohan's Spray Tan Campaign

03/10/2009 at 12:30 PM ET

Courtesy Sevin Nyne

You might have to wait for the spring launch of Lindsay Lohan‘s much-anticipated spray tan line, but the actress is giving PEOPLE.com readers an exclusive sneak peek at one of Sevin Nyne’s sexiest campaign images. The star, who last year branched out from acting with a successful line of leggings, is known for her ever-present bronze glow, which she shows off to full effect in the ad. And the quest for a perfect fake bake is precisely what led her to create her own. “As much as I love the sun,” she says, “it is so bad for your skin. I have tried every product on the market and never found something that I loved.” Until, that is, she met spray tanner Lorit Simon. “She had an amazing tanning formula that over the years we continued to perfect,” Lindsay reveals of the partnership. “It was important to me to have a natural product that didn’t have a lot of dyes and chemicals. Our product has goji berry extract which has antioxidant properties, it has a natural golden color, it doesn’t streak and smells delicious — not like a typical tanning product.” The $35 spray will become available exclusively in Sephora stores on the first of May — with an early web launch on Sephora.com on April 15. Check out more of Lindsay talking about the line on her MySpace page later today. Tell us: What do you think of Lindsay’s sexy new ads? Will you try out Sevin Nyne when it lauches?

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Showing 285 comments

Nessa on

Ugh her tans have always been streaky and horrible. Not so sexy ad, she looks orange >.< Gross!

kerrie on

go to a salon and have them spray you. it costs the same and you wont look like an apricot

Mel on

Teeth need whitening. Even better, close that mouth and pout as we usually see you doing, we’re used to that. Stop smoking (obviously) and get yourself looking good au naturale and maybe someone will care about your fabulously wonderful natural new line of self tanning products. Geez. Why can’t women be considered beautiful just by being themselves?

DB on

OMG….Its a picture….they touch it up…….look Ma no freckles….and she has them all over. This product may work, it may not…I would go by endorsements from friends and family…I don’t need a pic of her or any other celebrity…I think most of us are a bit smarter than that!

Anonymous on

She looks a lot better her natural color.

Mel on

And, oh yeah, if you don’t want to whiten those teeth, then don’t wear a stark white tank top – it makes them choppers look many shades worse! I know it helps “enhance” the tan color, but geez – those darn teeth are going to give me nightmares, girl. I will be enjoying watching you age (if you remain in the spotlight that long or don’t kill yourself first) – you’re gonna look 50 at 30 the way you live.

Ohioan on

She’s wearing WAY too much makeup in this pic, and I don’t like her “look up my nose” pose.

blah blah on

she’s hot!

Tura on

It doesn’t even look like her

Mel on

No, she’s not, LOL

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