Fergie Gets Charitable With M.A.C.'s Viva Glam Lipstick Launch

03/06/2009 at 08:40 PM ET

Jeffrey Mayer/WireImage

L.A.’s famed Robertson Boulevard got just a little more glamorous yesterday, as M.A.C.’s Viva Glam spokesperson, Fergie, turned up at the flagship store to unveil a much-anticipated new shade, Viva Glam VI. And it was all for a good cause. Just like past Viva Glam shades, 100% of proceeds of the full selling price goes directly to AIDS charities. PEOPLE.com chatted with the singer who dished about her part in developing the new hue. “They brought about 10 different shades and laid them out and let me pick,” she said of the light, shimmer color. “It was important for me to find a shade that looked good on all skin tones — day and night,” she said. “And I love pink!” The singer also stopped by Project Angel Food, a Viva Glam beneficiary, which provides free meals for those living with HIV/AIDS. “This is something that I like doing because it’s not just about me,” she said of the charity aspect of her ambassadorship. “It’s about people and I get to meet their families and hear their true stories. It’s for real and these people are really doing the charity work and putting care into what they’re doing,” she says. You can help support the cause — and look gorgeous doing it — when you purchase the new Viva Glam VI shade at maccosmetics.com starting March 19 or one of the other dazzling hues now. — Reported by Jessica Herndon

FILED UNDER: Cosmetics , Fergie
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Showing 23 comments

Julie on

You cannot go wrong with pink lip gloss – I love MAC’s especially! And glam up your whole look with a Mary Norton clutch seen at the Oscars – I’m giving one away here!! http://www.iheartheels.com

Two Lipcolors Better Than One at Ungaro; Stella McCartney’s ‘Cool Girls’ Can’t Be Bothered With Hair | Fashique.com on

[…] • Fergie created M.A.C’s Viva Glam Project’s latest shade, bubblegum pink, because it works with “all skin tones.” Her thoughts, not ours. [Stylewatch/People] […]

tina B on

uh anyone else think she is funny looking? snagged a hottie though. MAC always picks odd ball celebs to promote

Mia on

yeah, not a big fan of Fergie. Don’t see anything special in her. I wouldn’t be running to the store cause she is wearing it

memosne on

That’s good. Finally a large retailer that actually donates 100% of the selling price to charities, instead of like a one dollar or $.50 of the proceeds.

a on

That’s nice that they give all of their profits to charity instead of just a small fraction of the price. Way to support that, Fergie!

Reese on

Fergie is hideous. Thank God for makeup…and even that is not helping her much! Bad choice for a rep, MAC!

Fergie’s Mini Makeover: Love It or Hate It? « Entertainment Blog! on

[…] of Dimes Beauty Ball with a chic new do unlike anything we’ve seen on her before. The newest M.A.C. Viva Glam spokesperson traded her blonde locks for extra-long, stick-straight chocolate brown tresses. And even her […]

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