EXCLUSIVE: First Look at Celine Dion's "Chic" New Scent

02/20/2009 at 03:41 PM ET

Courtesy of Coty

Celine Dion is at it again, adding another scent to her growing fragrance empire. Campaign images for the singer’s sixth major fragrance, Chic, will appear in-stores only in April before hitting European magazines next fall, but PEOPLE.com has nabbed an exclusive first look. The ads, which feature the jet-setting star boarding a plane, are meant to reflect a fresh take on fragrance and are inspired by the diva’s sense of style and dynamic personality. “Celine Dion Chic is for the woman who seeks affordable luxury, who wants to project a sense of style with confidence and glamour,” explains Steve Mormoris, Coty’s Senior Vice President of Global Marketing. But what does the diva herself think? “For me, this fragrance truly embraces the glamour of fashion with a sophisticated edge,” says Celine in a statement. “I hope all women feel as elegant and feminine as I do when wearing this fragrance.” Fans will have to wait to sample the scent until it hits stores in April — just as the singer’s Taking Chances world tour wraps up. Tell us: What do you think of Celine’s Chic new ad? Will you try out her scent?

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Showing 33 comments

Positive on

I already use some of her scents. They are clean and great for the working woman. I hope this one is also affordable and lovely.

CasinosInCalifornia on

Celine looks beautiful!!

Cate on

SHE looks beautiful….

But the dress looks like she plucked some poor blackbird and glued the feathers to some curtains.

Lisa on

I love her fragances and this one should prove to be no exception. The dress appears to be accompanied with a shaw or cape of some sort. She looks very beautiful/elegant!

Alix Zoomandfish on

In these days of a difficult economy, showing Ms. Dion boarding her private jet is just out of sync with what is going on now. Times are tough.

MO on

I think she looks beautiful…but I think it’s a case of having a team of hair and makeup people, stylists, great photographers, and photoshop editors at work because she’s really kind of weird looking under all that. But she’s one heck of a singer and performer so I don’t really care what she looks like


she looks fantasic and i wiil try her new fragance

Jon on

Celine Dion’s new ad is awesome and nice, and If I were a girl, I’d try it out, but I’m not a girl!

Janice on

She looks very beautiful, and elegant, at the rising cost of everything, we seniors, (yes, older people ) need a smaller version, or trial size, just to see what it smells like.. Most places now, do not let you smell anything, most of us, 61 plus,are on Disability, and have a fixed income, and it takes all of it just to pay for: UTILITIES, MEDICINE, FOOD,(if your’re lucky enough to take advantage of the food sales..).. Keep the price down, smaller bottles, because we have been wearing your scents since they came out..At that time, we had good paying jobs and could afford things we can’t afford now..Good Luck on the CHIC!!!!!!Thank you for your time for old supporters.

Heidi on

It’s a shame more female singers can’t be as classy as Celine is. Unfort. we have to now deal with trash like Britney Spears or L. Lohan. Go Celine, you look wonderful

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[…] Here’s the ad for Celine Dion’s new fragrance, Chic, which you are surely dying to see. [People] […]

e on

As much as i luv Celine’s singing, i think the “ad” gives the expression that her line of perfumes are only for those who can afford to buy it and not for the everyday person

Julie on

So many celeb scents out there – I wonder what this one will be like? Maybe I will try it soon. I have fragrance and make-up giveaways on my site frequently – http://www.iheartheels.com.

Celine Dion Adds to Fragrance Line « The Fashion Archives on

[…] ad shows Celine stepping on board a private plan in the dead of night dressed to the nines. Click here to see the first […]

Bullet on

Celine looks great!!! To Alix who thinks because times are hard that we shouldn’t see Celine board her plane… Give me a break! People still board planes. Got to any airport and you’ll see. Does this mean you can’t watch a movie because people board planes, fly to Europe or spend weeks on vacation. NO.

All of Celine’s perfumes smell great and I suspect this one will outdo the other ones… Just a guess though. By the way, I saw Celine in NY coming out of her hotel during her Taking Chances Word Tour and she had no makeup and looked really good. And those legs… Sexy and classy lady. Wish more singers had that much class instead of showing their boobs and underpants!

Taniuska on

I think Celine looks gorgeous and “Chic” is bound to smell amazing just like her other fragrances, which I also own and use. Does anyone else who attended one of her “Taking Chances” concerts recognize that dress? Isn’t it the one she wears when she sings “My Heart Will Go On”?

carmina on

she look so very nice….

carmina on

-i love celine,and for me she looks beautiful,fantasic,elegant,awesome and nice….

Lisa C. on

I’m SO excited about this new scent! It may be her 6th major scent as the ad says, but it’s her 11th overall. Love the new packaging!

The dress she’s wearing in the advertisement is the dress she wore on stage for her Taking Chances tour in 2008-2009. It was her last costume of the night, she wore it while singing “My Heart Will Go On” (and “Pour que tu m’aimes encore” in French speaking regions). She is not holding a coat or cape, as someone else mentioned, she actually has the train of the dress draped over her arm so it (a) shows off her legs, and (b) so she doesn’t trip heading up the stairs. I believe the concept of the ad is that she has just finished a concert and is going on to her next destination.

And April is not when her tour wraps up. The final concert is tomorrow night.

Lisa on

I will definately by this scent. I have all of her others and they are wonderful. Celine looks great. The dress she is wearing is the dress she wears during “Taking Chances World Tour” when she sings My Heart Will Go On which happens to be her final song of the concert. Celine is a wonderful singer, but mostly she is a very humble and caring person. She is an irreplaceable treasure!

Hannah on

I can not wait to get thos perfume i arleady have all of her perfume

Deborah Hodapp on

I already have all of Celine’s fragrances and will definitely buy this one,too. She is beautiful and elegant. I wish I could meet her.

Sue on

GORGEOUS! She is absolutely stunning!

I love Celine! I would definetly try that perfume. :]

jessica on

celine dion looks amazing!!!!! i am also a big fan of her to.

Mira on

I already have one.I love the sweet,fresh floral scent.I wear it everyday.The fragrance is simple&elegant just like Celine.

Mel on

Already use her other perfumes , love them all especially belong can’t wait to smell this one. she looks amazing.

Donna on

I love Celine’s Sensational and I love Chic even more!! It is provocative and sensual!!! It will be in my top 3 fragrances for this year!!!

Ula on

honestly celine dion is the cheapest-looking woman on earth. i dont know what in the world she means by “this fragrance truly embraces the glamour of fashion with a sophisticated edge.” she has the wonderful sense of fashion she whole-heartedly wishes she had. Madonna has a better sense of fashion. celine dion is just downright cheap and gaduy. i think it’s a fashion designer’s job to make perfumes.

Josey Gr8erBlinks on

smelled it. smelled horrid. smelled like every other perfumee in the stores. am i the only one who thinks she needs better things to do than to wast tim e on perfume? quiting her career for instance?

Elke on

I’m a big Celine Dion fan. I bought the chic perfume today and its amazing. Love it so much. Thanks for the black bag which comes as a gift with every Celine Dion Chic perfum- Great idea :)

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kimberly on

PLEASE Please tell me who is the Fshion designer of the Gown she is wearing. It is so gorgeous and Absolutly Adore anything Celine <3

Pooja on

I know this if off topic but I’m looking into sttiarng my own weblog and was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated. Kudos

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