EXCLUSIVE: First Look at Celine Dion's "Chic" New Scent

02/20/2009 at 03:41 PM ET

Courtesy of Coty

Celine Dion is at it again, adding another scent to her growing fragrance empire. Campaign images for the singer’s sixth major fragrance, Chic, will appear in-stores only in April before hitting European magazines next fall, but PEOPLE.com has nabbed an exclusive first look. The ads, which feature the jet-setting star boarding a plane, are meant to reflect a fresh take on fragrance and are inspired by the diva’s sense of style and dynamic personality. “Celine Dion Chic is for the woman who seeks affordable luxury, who wants to project a sense of style with confidence and glamour,” explains Steve Mormoris, Coty’s Senior Vice President of Global Marketing. But what does the diva herself think? “For me, this fragrance truly embraces the glamour of fashion with a sophisticated edge,” says Celine in a statement. “I hope all women feel as elegant and feminine as I do when wearing this fragrance.” Fans will have to wait to sample the scent until it hits stores in April — just as the singer’s Taking Chances world tour wraps up. Tell us: What do you think of Celine’s Chic new ad? Will you try out her scent?

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Showing 33 comments

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[…] Here’s the ad for Celine Dion’s new fragrance, Chic, which you are surely dying to see. [People] […]

e on

As much as i luv Celine’s singing, i think the “ad” gives the expression that her line of perfumes are only for those who can afford to buy it and not for the everyday person

Julie on

So many celeb scents out there – I wonder what this one will be like? Maybe I will try it soon. I have fragrance and make-up giveaways on my site frequently – http://www.iheartheels.com.

Celine Dion Adds to Fragrance Line « The Fashion Archives on

[…] ad shows Celine stepping on board a private plan in the dead of night dressed to the nines. Click here to see the first […]

Bullet on

Celine looks great!!! To Alix who thinks because times are hard that we shouldn’t see Celine board her plane… Give me a break! People still board planes. Got to any airport and you’ll see. Does this mean you can’t watch a movie because people board planes, fly to Europe or spend weeks on vacation. NO.

All of Celine’s perfumes smell great and I suspect this one will outdo the other ones… Just a guess though. By the way, I saw Celine in NY coming out of her hotel during her Taking Chances Word Tour and she had no makeup and looked really good. And those legs… Sexy and classy lady. Wish more singers had that much class instead of showing their boobs and underpants!

Taniuska on

I think Celine looks gorgeous and “Chic” is bound to smell amazing just like her other fragrances, which I also own and use. Does anyone else who attended one of her “Taking Chances” concerts recognize that dress? Isn’t it the one she wears when she sings “My Heart Will Go On”?

carmina on

she look so very nice….

carmina on

-i love celine,and for me she looks beautiful,fantasic,elegant,awesome and nice….

Lisa C. on

I’m SO excited about this new scent! It may be her 6th major scent as the ad says, but it’s her 11th overall. Love the new packaging!

The dress she’s wearing in the advertisement is the dress she wore on stage for her Taking Chances tour in 2008-2009. It was her last costume of the night, she wore it while singing “My Heart Will Go On” (and “Pour que tu m’aimes encore” in French speaking regions). She is not holding a coat or cape, as someone else mentioned, she actually has the train of the dress draped over her arm so it (a) shows off her legs, and (b) so she doesn’t trip heading up the stairs. I believe the concept of the ad is that she has just finished a concert and is going on to her next destination.

And April is not when her tour wraps up. The final concert is tomorrow night.

Lisa on

I will definately by this scent. I have all of her others and they are wonderful. Celine looks great. The dress she is wearing is the dress she wears during “Taking Chances World Tour” when she sings My Heart Will Go On which happens to be her final song of the concert. Celine is a wonderful singer, but mostly she is a very humble and caring person. She is an irreplaceable treasure!

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