Sneak Peek: Pamela Anderson Models for Vivienne Westwood

02/03/2009 at 06:00 AM ET

Courtesy Juergen Teller

From Baywatch bombshell to sultry campaign model, Pamela Anderson is the latest star to grace cheeky ads for British designer Vivienne Westwood. The designer first met the bombshell at her runway show during London Fashion Week in September 2008, as Pamela sat front row in a barely-there gold lurex dress from Vivienne’s Gold label. When it came time to choose the face of her spring collection, Vivienne immediately thought of Pamela — and the rest is fashion history. Teaming up with legendary photographer Juergen Teller for the fourth season, the campaign was shot in and around Pamela’s trailer in Malibu. Pamela, Vivienne and Andreas Kronthaler, Vivienne’s husband and creative partner, model fashions from Westwood’s Gold, Red, Anglomania and MAN label as well as the accessories range. Photographs of the advertising campaign will be published as a coffee-table book and will start appearing in this month in magazines worldwide. Tell us: What do you think of Pamela Anderson’s Vivienne Westwood ad?

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Showing 93 comments

somdlady on

She used to be so attractive, but now she’s showing her age…. Too bad she’s doesn’t act it. If she would just tone it down in make-up and dress, she would be attractive again.

jcarj on

It’s cool!



L on

It looks like the recession has hit them extra hard.

ALY on

I’m so tired of older women trying to act like they’re 20 again!

Echizzle on

The picture makes my eyes hurt. Pam Anderson looks like a cuco (spanish for scary monster).

daisy on

haha thats brillant. vivienne westwood knows exactly what shes doing for all the people that hate vivienne westwood get over it she helped pioneer a fashion revolution and she continues to make her style fresh and contemporary which is better than most designers could ever wish

Dan on

Do you all even have the slightest knowledge about Vivienne Westwood. It’s trashy, because IT IS MEANT TO BE TRASHY! Get yourselves a sense of humour, enjoy the anti-fashionistas….I can easily picture everyone who has given an opinion here as old and outdated Vogue readers, who would probably consider Donna Karan “classy” and only buy shopping mall fashion at Ross. Whatever!

Pamela Anderson Hits the Paris Runway For Vivienne Westwood « Entertainment Blog! on

[…] the Parisian catwalk in Vivienne Westwood’s ready-to-wear show today. The actress, who is the face of Westwood’s current campaign, showed off three very different looks from the […]

Reiko Opitz from Paris on

Reiko Opitz from Paris – I am sad to say that Pamela has seen in the past batter days. She was so beautiful before she got her boobs back and the pics of her when she first started – WOW. Whoever told her she needs all the makeup and such should be shot. She is obviously very insecure, otherwise, why would she go to such lengths to have people notice her.

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