Toby Keith Takes On Fashion with TK Steelman Clothing Line

01/30/2009 at 12:38 PM ET

Evan Agostini/AP

Move over Taylor Swift, an unlikely country star is ready to join you among the fashionistas. Toby Keith, known more for his burly persona than his sartorial taste, will launch his TK Steelman clothing line of casual duds for average dudes in February. The line, which Keith plans to market to Target, Wal-Mart, Kohl’s and Macy’s, will feature long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and will target men aged 25 to 54. A press release describes the clothing as “part rocker and part biker with a ‘country sexy’ aesthetic”. The line will offer several types of sleeveless shirts, the singer’s signature style, by special request of Keith, who for years has torn the sleeves off his own shirts. In another nod to the star’s background, the brand will feature oilfield imagery on the logo and font selections, a nod to Keith’s pre-fame days working in the oilfields of Oklahoma. Keith will launch his line on Feb. 18 at his restaurant “I Love This Bar & Grill” in Harrah’s Las Vegas. Tell us: WIll your guy wear Toby’s line?–Eileen Finan

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Showing 107 comments

tamms on

I wouldnt give my money to someone that was pro-Bush.
clarification-supporting Bush not the same with supporting the troops.

Shannon on

WOW, Who’s your DADDY?!?! TK clothing line…sexy!!

gina on

toby keith sucks!

Nine on

I can’t think of anything worse than a line that includes sleeveless men’s shirts and leather wrist straps.

Bren on

Ooooh, Tamms, I’m sure TK is devastated by your lack of support. *rolls eyes* Does everything – including clothing lines – have to be linked to politics???

My man isn’t a country/rocker/biker dude, so he probably wouldn’t wear this line, but I look forward to seeing it on other guys!

Genie on

Way to go TK – i’ll be buying your line of clothes for my husband; its about time there were some clothes made for real men!!! Thanks for supporting our troops, pres. Bush, and our country! We need alot more men like you around!!

Amanda on

Oh plzzz Tamms,….Bush was a president that kept us safe and a president that had to clean up the mess that the Clinton adminisration left for him…and just wait, Obamas 4 yrs isnt up yet, so i would hold your tongue!

Iris on


I am pretty sure that TK is actually a Democrat. I know that may be hard to believe, but he is.

Katie on

Love TK and will definately buy his clothing!!

a on

Toby Keith is a democrat. His clothes have nothing to do with his politics. Get down off your high horse.

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