Taylor Swift & L.E.I. Team Up for an Affordable Dress Line -- $14 and Up!

01/29/2009 at 05:37 PM ET

courtesy Peggy Sirota/L.E.I

As if selling millions of albums isn’t enough, Taylor Swift has teamed up with teen favorite L.E.I. to produce a line of sundresses for Walmart. “I love dresses,” Taylor tells PEOPLE. “And I have always had this dream to make an affordable sundress line.” Taylor first teamed up with L.E.I. last year to star in their denim campaign, and now the Walmart brand will be releasing her dresses on February 1st. The singer, who will also star in the ads, looked to her own life for inspiration when it came to design. “I started brainstorming what I would wear this summer, on tour or hanging out at festivals when its hot outside,” Taylor says. The result: a collection of lightweight jersey dresses in bold colors and girly prints for just $14. “I was totally adamant that I wanted [the dresses] to be affordable. With my headlining tour, we are offering $20 tickets everywhere we go and I wanted to approach the sundress line in the same way,” says Taylor. “To have cute dresses under $20 is something I am really proud of.” Though the star prefers more comfortable fashions, she does love designer gowns for the red carpet. “My absolute favorite is the dress that I wore to the CMAs this year. It was the Kaufman Franco glittery one,” Taylor recalls of the dress that landed her on best dressed lists everywhere. “I love dresses that sparkle and that was the epitome of sparkly — it was like a walking mirror.” Before gearing up for her tour, the singer will be hitting the Grammy Awards on February 6th and while she doesn’t have her dress picked out yet, she does have a designer in mind, “It has always been my dream to wear an Oscar de la Renta gown. So someday in my life I will wear one.” Oscar, are you listening? Tell us: Will you pick up one of Taylor’s dresses?

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Showing 86 comments

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[…] Taylor Swift’s new sundresses at Walmart will cost $14 and her first major headlining tour, complete with multiple costume changes and a fairy-tale castle, will kick off on April 23. Kellie Pickler will open all dates of the 50-city Taylor Swift Fearless Tour. […]

HollyP on

I will definitely be looking for the line to show up at our local store.

Chrisstina on


Sarah on

Her concert tickets are WAY more than $20, try $60

Melinda on

i love the dresses, i just got back from walmart! i’ve been wiating for someone to start a line of affordable cotton dresses! I hope to see more!

Megan on

The Walmart near me already had one of her dresses out and it was so cute that I had to get it. Plus the choice of colors were great and I can’t wait to see what else she comes out with!

People: Taylor Swift Won’t Be Lonely on the Road « Taylor Swift Fansite on

[…] the extravagant set, the singer – who just launched a line of affordable dresses at Wal-Mart – says she’s mindful of the tough economy, so she plans to start ticket prices […]

Jerry on

What I want to know is where are the dresses made? In these economic time, we need to buy american made! If it is sold in Walmart, chances are it isnt’t made here!

Judy Tomasulo on

I love Taylor Swift’s music and I’m thrilled that she’s coming out with a line of clothing….I just wish it wasn’t associated with Wal-Mart. I appreciate that the price will be affordable but Wal-Mart has long been associated with underpaid employees, putting mom & pop operations out of business, poor service and poor quality.

Mariah on

$14.00? Designed be TAYLOR SWIFT?!?!
I will def be buying!
But I’ll need some cowboy boots too… :)

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