Sneak Peek: Victoria Beckham Bares (Almost!) All in Emporio Armani Underwear Campaign

01/14/2009 at 12:16 PM ET

Courtesy Armani

First David Beckham famously stripped down to his briefs for Giorgio Armani, and now his wife Victoria has done the same. After announcing several months ago that she would be the latest model for the Emporio Armani underwear line, the ads have finally come out. And the results are simply stunning — moody black-and-white portraits shot by Mert & Marcus that show the lithe mother of three lounging around an unmade bed in her barest essentials. Rumor has it that Posh is under contract with Armani through 2012, so get ready to see a lot of Posh in magazines and on billboards near you for the next few years. Victoria says in a statement, “It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” Tell us: What do you think of Posh’s underwear ads?


Courtesy Armani

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Showing 138 comments

Jessica on

Those of you who are calling her unattractive obviously have no clue about high fashion and are all about conventional (aka. BORING) beauty… think outside of the box for crying out loud! Not everyone needs to look like Angelina Joile. VICTORIA IS FIERCE, end of story.

Craig on

I’d do her

Nono on

the purpose of having a model for any product is to show how a product can create a stir among the viewers. i think victoria did that. it does’nt matter whether she is stunning or ugly as long as the product sells, it is the end result. for those who does not like or hates it you looked at her and it did get a response from you whether negative or positive it did not matter, it is not the purpose here.

Rachael on

She is raising impressionable boys and she chooses to be like this for all the world to see? It is too bad her boys must have this in their Mom. No values, no constraints just whatever makes you happy, is ok with me lifestyle choice. Trashy from the word go!

Robyn on

The photographs are wonderful. They are sexy and intriguing. I would love to see Posh and David do another sexy ad together.

reyns on

How is this any different from what she usually wears? Not sue this is news worthy even for a tabloid!

jennifer on

I used to think Victoria was attractive. Now, I think she is hard looking. She looks like a boy. Her skin looks leathery. She has a great body but her face and hair are hard now.

elaine on

nice pics but i cant stand the sour face cow..never liked her since day one of the spice girls..she has the best looking hubby in the world & she never ever smiles & she is to thin, i should know i was anorexic myself, she’s got 3 gorgoues boys & a great lifestyle got everything she could possibly want & she still cant crack a smile im glad she’s moved to america now we aint got to see her sour face all the time.

but like i said the pics are great & i do like her hair it suits her better.xx

Sara on

I feel so bad for their kids!! Who wants their parents lounging around in their underwear for the entire world to see? I don’t care how hot your parents are, it’s still a little much. » Victoria Beckham to Bare All (Almost)! on

[…] Click here to see the ad and let us know what you think. […]

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