Sneak Peek: Victoria Beckham Bares (Almost!) All in Emporio Armani Underwear Campaign

01/14/2009 at 12:16 PM ET

Courtesy Armani

First David Beckham famously stripped down to his briefs for Giorgio Armani, and now his wife Victoria has done the same. After announcing several months ago that she would be the latest model for the Emporio Armani underwear line, the ads have finally come out. And the results are simply stunning — moody black-and-white portraits shot by Mert & Marcus that show the lithe mother of three lounging around an unmade bed in her barest essentials. Rumor has it that Posh is under contract with Armani through 2012, so get ready to see a lot of Posh in magazines and on billboards near you for the next few years. Victoria says in a statement, “It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” Tell us: What do you think of Posh’s underwear ads?


Courtesy Armani

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Showing 138 comments

Brandy on

She is so beautiful but the angry, blank, model facial expression is tired, no exhausted. I would love to see her smaile since she has every reason to.

nicole on


Elizabeth H. on

Sorry, but truly classy women do not pose in underwear nor do they display fake breasts. It is hard to tell if she’s attractive or not because the woman always looks angry at the world. Who is attractive when they’re scowling? Perhaps if she’d smile now and again, she’d seem more likable. Perhaps she just has world’s worst British teeth in which case, divert some money away from extreme fashion and go to the orthodentist!

Carrie on

She needs to eat a sandwich.

lily on

she looks good, but what about her three sons? in a couple years, when they’re old enough to notice these things, how will they feel about these? that’s a bit too much to see of either of your parents, no matter how hot or beautiful they are!

Stacy on

Wow… I expected so much better, She looks beautiful just naturally… My reaction “eeekkk!!”

Ruby on

The photos are stunning. I love the drama of black & white. I think, though, that high heel shoes on nearly naked women look totally ridiculous. Bare feet in underwear is way more sexy.

Tracy on

She was pretty before she cut her hair & developed that permanent scoul on her face. Now she isn’t even remotely attractive, !!BUT!! I would gladly say she was for even 5 minutes alone with that HOT husband of hers, mmmmmmmmmmmmmmmmmm.

Sue on

She looks Ok but does the woman ever eat anything!

Rachel on

Wow! Those pictures are beautiful! I think it is wonderful that Armani is using both David and Victoria for his underwear campaigns. Posh is stunning!

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