Sneak Peek: Victoria Beckham Bares (Almost!) All in Emporio Armani Underwear Campaign

01/14/2009 at 12:16 PM ET

Courtesy Armani

First David Beckham famously stripped down to his briefs for Giorgio Armani, and now his wife Victoria has done the same. After announcing several months ago that she would be the latest model for the Emporio Armani underwear line, the ads have finally come out. And the results are simply stunning — moody black-and-white portraits shot by Mert & Marcus that show the lithe mother of three lounging around an unmade bed in her barest essentials. Rumor has it that Posh is under contract with Armani through 2012, so get ready to see a lot of Posh in magazines and on billboards near you for the next few years. Victoria says in a statement, “It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” Tell us: What do you think of Posh’s underwear ads?


Courtesy Armani

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Showing 138 comments

dave on

Another chick in her undies…. Bares all almost, what’s that statement all about????

Jalcy on

Ok here’s the deal!!! Pictures are great..the modeal on the other hand is average. She has a beautiful body but let’s get real..not so pretty face. And her deal not to smile is getting a bit old!!!!

Marie on

Posh looks good, but would look really good with an extra 10 lbs. She looks like a bobble head right now.

raffi on

I’ve never been the one who hates her or praises her, but for God’s sake she shouldn’t do that… Couldn’t she just be a good wife (as she I am sure is) and a good mother to her children?.. I mean, why does she do that? Even with photoshop she is NOT stunningly beautiful or attractive in the ad… No talent, no beauty… C’on Victoria! STOP it! I am disappointed in Armani…

Erin on

I think Victoria is stunning. And for those who have disagreed, you are entitled to your opinion but to make a mockery out of her is shameful. Posh and I are actually the same size and I eat very well, I don’t throw junk food in my mouth every two seconds, have a strict diet to keep me fit and healthy. More than 50% of America is overweight or obsese. I think the percentage is 63. So maybe its not her thats unhealthy, she just looks considerably smaller next to the average american. I think she sells clothes like no body’s business and is highly respected in the fashion world. She looks amazing!

lmc on

She looks great, More david PLEASE

Nicole on

She is soooo not attractive!!

Margie on

The first picture has been airbrushed for sure.
Where are those bones? She has very ugly bony knees and you can’t see them on this photo.
And those arms?? Suddenly, they are meaty.
What a joke!!!
The second picture looks like she has finally fainted after starving herself for days.

Armani, you are no honey.

jamie on

obviously you didn’t look at the photos very well. of course her boobs are lopsided look at the pose she’s in, one shoulder up one shoulder down. models aren’t supposed to smile, they steal the purpose of the photo because everyone is looking at the smile, and third she isn’t sickly thin, she’s a model models can only be a certain weight before they cannot model. people do your research already. she is stunning in these photos.

Danielle on

Victoria said awhile ago in an interview that she doesn’t smile on purpose. It’s a look she perfected on purpose for the cameras. Of course she smiles when not on display. It’s just a role she’s playing. I’ve always wondered how she must light up a room when she does smile. She is beautiful. I think she should change her modus operandi to smile for the cameras some times at least. When your a star,or at least in the cameras often, you want them to capture a good photo of you,as opposed to open mouthed talking or what ever,so ask many stars on the red carpet why they aren’t smiling,and their just standing there posing. Example in point, the new golden globes photos the other day, how many smiled in their photos on the red carpet? Hardly any.

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