Sneak Peek: Victoria Beckham Bares (Almost!) All in Emporio Armani Underwear Campaign

01/14/2009 at 12:16 PM ET

Courtesy Armani

First David Beckham famously stripped down to his briefs for Giorgio Armani, and now his wife Victoria has done the same. After announcing several months ago that she would be the latest model for the Emporio Armani underwear line, the ads have finally come out. And the results are simply stunning — moody black-and-white portraits shot by Mert & Marcus that show the lithe mother of three lounging around an unmade bed in her barest essentials. Rumor has it that Posh is under contract with Armani through 2012, so get ready to see a lot of Posh in magazines and on billboards near you for the next few years. Victoria says in a statement, “It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” Tell us: What do you think of Posh’s underwear ads?


Courtesy Armani

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Showing 138 comments

zsa-zsa on

So that’s why she’s got a new and bigger pair of inflatables she’s posing for Armani. Gosh, why are there more and more losers in Hollywood. I miss the old times when only the beautiful and the talented makes it big. Bleh…

hannah on

MIMI – who are you kidding?? Victoria Beckham down to earth?? Seriously?? Obviously you have never actually met her. She’s terribly full of herself and seems to be in complete denial that if it wasn’t for her husband (who DID cheat on her after all, he saw the light!) she would have no career and would likely be worse off than the other Spice Girls, since she was the worst singer of the lot. I find it funny how fans are so blind to the way she actually is. Granted, she’s a clever woman for making something out of very little talent, but she is not a nice person.

a parent on

she looks fantastic!!!!
what is the problem

Liza on

Being a model does not necessary to be beautiful. In the case of Victoria shes beautiful. We love you Victoria

Hong Kong

admirer on

I think victoria should not have cut her hair so short and she should smile more,also it would’nt hurt if she put on a few pounds she could really be a pretty women.

Teri on

Now you tell me WHO lays around on the floor in high heels?!!! You can’t even see the detail of the underwear…this so called “campaign” sucks!!

Bunnie on

That looks like a body double. She’s nowhere near that voluptuous with her clothes on.

Karen B on

I’m not sure she’s deserving of all her fame, and lord knows the woman needs to learn to SMILE in public. But there just is no denying the woman is stunningly beautiful.

Ava on

I understand that the “thin craze” is something that has been belabored to death over the years (thank goodness at least we’re all talking freely about it). But once again, I’ve seen thin people, thin celebrities, who look great and can pull it off. But this woman’s face…her head…her lack of personality all together…combined with her stickly, gaunt frame…is just astonishing. She looks like a robot, like an alien being and again she’s doing that crooked- foot-ankle pose. I agree with others. I would not get Armani merchandise based solely on this ad. Not a fan.

Angiebaby on

Very nice. What woman wouldn’t want to pose for such ads if she looked like that, and the photographer could capture such sensuality on film? (I would in a hearbeat, but I’m rather the polar opposite of Posh.) I think regular women should pose for intimate photos like this more often, if only for their husbands. And only if you really love them and make them sign a release stating your photos will NOT turn up on the Internet.

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