Sneak Peek: Victoria Beckham Bares (Almost!) All in Emporio Armani Underwear Campaign

01/14/2009 at 12:16 PM ET

Courtesy Armani

First David Beckham famously stripped down to his briefs for Giorgio Armani, and now his wife Victoria has done the same. After announcing several months ago that she would be the latest model for the Emporio Armani underwear line, the ads have finally come out. And the results are simply stunning — moody black-and-white portraits shot by Mert & Marcus that show the lithe mother of three lounging around an unmade bed in her barest essentials. Rumor has it that Posh is under contract with Armani through 2012, so get ready to see a lot of Posh in magazines and on billboards near you for the next few years. Victoria says in a statement, “It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” Tell us: What do you think of Posh’s underwear ads?


Courtesy Armani

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Showing 138 comments

Pamela on

Terry…you might want to learn how to speak english. Also, learn how to use full sentences.

artzworx on


Jordan on

These look way too staged. No one lays like that against a sofa. The first is so posed. She has a very nice body, I’ll give her that, but they and she could have done a lot better.

KawaiiKitty on

one word…. Dead Sexy! ok thats two…

Smurfette on

Granted, I’m only viewing two photos, but they are nothing more “risque” than what’d you see in a typical Victoria’s Secret Catalog. I wouldn’t be embarassed for her sons to see her in the photos. Honestly, can very many of you moms out there say your kids haven’t seen you in your skivvies? I’m no prude, nor do I try to flaunt it around my kid, but she’s seen me in many forms of dress (and undress) because that’s just how life has went. I think that her body looks fine for advertising underwear. Unless the company is selling a plus-sized line, they are going to use thin models. That’s just how it’s done. I like VB fine, just becoming less and less a fan of her hairstyles. They’ve grown quite severe looking recently. I’d like to see her try out the extensions again personally, but if she and her husband like her looks, then so be it.

702 on

Victoria is such a Diva, Diva’s dont smile! shes simply perfect! Dont HATE!..

cherry on

posh looks nice and the picture quality,setup is amazing; love the black and white scene..what a shot!! catches the eye which is the main purpose in ads

freeelove on

I like her, and I appreciate the artistic beauty of it all…

rusdi yanto on

good evening

Emma on

Sophisticated, classy and tasteful…

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