Joel Madden's DCMA Shoe Collaboration with K-Swiss: "It's a Good Marriage"

12/15/2008 at 12:25 PM ET

Scott Kirkland/INF

Good Charlotte’s Joel and Benji Madden are expanding their DCMA Collective lifestyle brand just in time for the holidays, celebrating their new K-DCMA shoe line at their flagship store in L.A. on Saturday night. “We wanted to do shoes for a while,” Joel tells PEOPLE. “We just wanted to find the right company to do it with. K-Swiss is cool. It’s a classic label. And skating, graffiti, rock and roll, those are all the things we do. It’s a good marriage.” The shoes, which come in lace-up sneaker and slip-on styles for both men and women and range from $60 to $70, feature DCMA’s signature prints (think skulls, hearts, lightening bolts) with their brass knuckle logo hardware and printed shoelaces. But they won’t be around for long — only 1,800 pairs of each style will be made. Joel’s girlfriend Nicole Richie tells PEOPLE she’s already a fan. “They go along with the whole DCMA style. I actually have a few pairs,” says Richie, who recently designed her first jewelry line with Mouawad, House of Harlow 1960. “I wear them when I’m not wearing heels.” While the rockers say their shoes are for “anyone,” there are a few celebrities they’d like to get in their kicks. “Russell Crowe, Brad Pitt, Benicio del Toro,” suggests Benji. Adds Joel: “I’d like to see [our friend] Pete Wentz wearing them. ” They already have two satisfied customers — Joel’s 11-month-old daughter Harlow and niece Clementine, who have custom-made baby versions that aren’t available to the public. Says Richie: “They’re really cute!” K-DCMA shoes are available at, and select Finish Line stores. –Marisa Laudadio and Brett Malec

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Showing 6 comments

M A R on

awesome man and dudets !

the Fashion Spot - Nicole Richie (posting requires reading thread guidelines) on

[…] very talented, that’s completely false," Richie told PEOPLE at boyfriend Joel Madden’s K-DCMA shoe line launch party on Saturday. Richie hasn’t, however, ruled music out completely. "I do eventually [want to […]

Allison Taylor on

Hmm . . . I wonder if I know anyone cool enough to wear these shoes . . . I’ll have to recheck my Xmas list!

grant M on

Aww she is looking extremely skinny.


Memo on

Hi der n how r u alll!

Hermanos Madden lanzan línea de zapatos - Hiper Moda on

[…] Estos zapatos se producirán en una edición limitada de 1,800 pares de cada modelo, y mientras que sus creadores dicen que son para todos los gustos, y que le sientan bien a cualquier persona, ellos quieren que algunas celebridades en particular los usen. Russell Crowe, Brad Pitt, Benicio del Toro y Pete Wentz son algunos de los nombres que han dado los hermanos Madden. […]

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