Hayden Panettiere Turns Handbag Designer for Dooney & Bourke

11/24/2008 at 11:50 AM ET

Dooney & Bourke

The Heroes star isn’t just saving the world from evil on TV — she’s helping to bring good design to your closet, too. Hayden Panettiere, who is Dooney & Bourke’s spokesmodel, has teamed up with the label’s designer Peter Dooney to create the perfect bag for Spring 09. Named after the star herself, the “Hayden Clutch” is made from Italian calfskin and fastened with a 24 carat gold plated lion head, inspired by her astrological sign the Leo. PEOPLE caught up the new handbag designer who told us she was part of the design process from the initial drawing to the lion’s head clasp. “Instead of putting my name on it, I put a lions head on it. It’s a way of representing me,” says Hayden. The clutch shape was also her idea. “I asked if I could design a clutch because it’s something that I’ve familiar with because I carry them around all of the time.” The bag will come in a variety of colors including blue, red, black, white, brown, hot pink (Hayden’s favorite) and purple. The Hayden Clutch, $295, will hit Dooney & Bourke stores nationwide in December. The Hayden Clutch isn’t the first bag by the young star. Hayden also lent her skill to the Hayden Bag, a large patent number, for the Fall 08 collection. Though her bags are a big hit, the star doesn’t have any desire to become a fashion designer. “I’m going to stick to acting. If I designed anything it would probably be something for myself, more of a personal thing. I’m not interested in becoming a designer.”Tell us: What do you think of the Hayden clutch? Will you buy one?

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Showing 40 comments

Shennan on

Love it… but I thought Hayden was a HUGE PETA supporter? Or does she just “break for whales”?

mary on

OOO!!! Super smart and pretty! I love the design! Will definately buy even if the moniker is once again slightly narcissistic.

Veronica on

Calfskin?! So its not just real leather, its made from a baby! Way to go Hayden. I hope you don’t pretend that you didn’t know.

Melody on

I agree, Shennan–
I thought she was all gung-ho about the “Save the Whales”…guess she’s not an advocate of “Save the Italian Calves”.

Ren on

Not my style. Kind of tacky looking. And Baby Cows are my friends no matter where they come from.

Shannon on

WOW, I know she’s young but come on…baby calf’s. That’s just sad. I love Dooney & Bourke’s style but this has crossed a line!!!

jennifer on

Love it…BUT the price is a little high!!!!

Dez on

I don’t understand why she doesn’t design a vegan (non animal skin) bag since she’s a vegetarian and animal advocate?!

neenee on

Sorry to be a party pooper but – $295 for a handbag? Are you kidding me? For something that will be out of style in six months? Besides, that tacky blue & gold combo is so early ’80s – looks like something my grandmother had.

andrea on

let’s remember that celebrities are a commodity…. easily bought and sold.

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SW on

Save the Dolphins! Screw the Cows! Wow colossal hypocrite! i would never buy this ugly purse.

Jenn on

Yup, typical Hollywood HYPOCRITE. Animal friendly only when it is convenient for her. BLACH. $$$$$$$$$$$$$$$$$ are all they see…

Jordyn on

I’m absolutely disgusted that she would even endorse something like this….italian calfskin? What happened to all the animal and whale saving she’s all about. HUGE fashion faux pas. And of course i would NEVER buy it.

Tammy on

Calf skin? It’s a cute bag, but I wouldn’t even consider it now that I know what it’s made of.

Kristina on

Kinda hypocritical since she received an award for saving dolphins or whatever. Cows lives do not matter I guess.

amanda on

she has some nerve!!!! she wants to cry all over tv that people are killing whales but then she goes and makes a handbag from baby calves…..wow she is pretty awesome : (

Jen on

Apparently she only sheds tears for whales and dolphins…. she should have designed a vegan bag… calfskin!?!?

Kasey990 on

To everyone who commented about how hypocritical Hayden’s actions are, take your complaints to PETA. In 2007 they choose her as their recipient for the “Compassion in Action Award” for her work on saving dolphins in Japan. It is important their organization know what their recipient is doing now. The more people who contact them the better!
Just go to PETA.org and find the Contact PETA link.

Alli on

I thought she was a huge animal rights person. Why is her clutch made of calfskin. Isn’t this an animal? Stupid…?? I think so.

Tarah on

What I was thinking appeared to also be the thoughts of others. lol. I do think it’s rather ironic to be a huge supporter of PETA but okay with having your name back a designer handbag that uses calfskin. I’m sure someone out there is going to give her heat for this, I’m just going to point out the irony.

you.too on

for an animal rights activist shouldnt she not be using calfskin for her clutch?
just my thoughts

Sarah on

Calfskin?! Way to go, PETA head. Let’s see you dig yourself out of this one unscathed.

frugal fashionista | on

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Dee on

thank you everybody! that is what I thought as soon as I read this article. it’s very hypcritical that she sell a bag made from calf skin, but she’ll protest whaling. I guess it’s all about who pays her more. or better yet, I wonder if D&B made a “donation” on her behalf somewhere.

Sue on

I thought Hayden was a PETA supporter. If so, why is it CALF skin? Or any animal skin for that mattter?

Daze on

Oh shut up all of you robots!
Dooney made a great choice choosing Hayden because she’s so talented and has designed great bags. I’m soooooo sick of seeing Coach everywhere. The bags are incredibly burned out already it’s not even worth mentioning. Dooney is completely underrated, which in a way makes me happy since I own them and love the fact that not everyone is carrying the same bag as me. They have seriously made their bags look so luxurious and classy lately. I always get compliments from people, and get asked what designer it’s from.
And as far as some of you saying it’s made of “cow skin”? Really? GROW UP. I’m sure all of the bags in YOUR closets are made of something totally different right?! If you’re gonna come here and start a mini protest, then make sure you have what it takes to back up your hypocritical comments! I wonder how many of you are actually vegetarians?! Please!

Ash on

Great point Veronica and Melody.
She wants to save the whales but not the calves?
does she realize the hypocrisy?

Ashley on

the clutch is probably expensive b/c of the calves needed to make them.

maya on

the bag is cute but i thought hayden was an animal supporter :[ baby cows..come on.

Leslie on

Everyone knows that whales are cuter than cows! DUH.
I bet that will get the robots riled.

I kind of feel what Daze is saying. This is supposed to be a fashion blog, so everyone should find a new soap box and fast.

Back to the real topic, the clutch. I like it. I like the gold and blue. It’s not tacky like someone said. It’s bold, different and not robot friendly. So go find the logoed tote that you are so comfortable with and take two chill pills.

ashley on

I think this is totally disgusting. the bag itself is beautiful but I absolutely do not condone products made from animals . I think Hayden should be ashamed. please lets all kill the baby animals in the world so we can sport a cute clutch for one season and toss it into the back of the closet! puhleaze!

kristin on

That has to be the ugliest purse I have ever seen. Please stick to acting.

girl on

I completely agree with Daze. And as for Ashley and everyone else that thinks this is so terrible, do you own a pair of tennis shoes? If so, chances are they probaly have some leather of some sort on them. I seriously doubt that all of you are running around in plastic shoes all the time. If you are, then I would hate to smell your feet. As far as the stars and their choices, do you think they never wear anything made of leather on the red carpet: belt, shoes, handbag? If you believe that, then I feel sorry for you.

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stacy on

Price is high!!! I wish she can think about middle class have hard work to earn money for important things!!!! Need to less price!!

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