Hayden Panettiere Turns Handbag Designer for Dooney & Bourke

11/24/2008 at 11:50 AM ET

Dooney & Bourke

The Heroes star isn’t just saving the world from evil on TV — she’s helping to bring good design to your closet, too. Hayden Panettiere, who is Dooney & Bourke’s spokesmodel, has teamed up with the label’s designer Peter Dooney to create the perfect bag for Spring 09. Named after the star herself, the “Hayden Clutch” is made from Italian calfskin and fastened with a 24 carat gold plated lion head, inspired by her astrological sign the Leo. PEOPLE caught up the new handbag designer who told us she was part of the design process from the initial drawing to the lion’s head clasp. “Instead of putting my name on it, I put a lions head on it. It’s a way of representing me,” says Hayden. The clutch shape was also her idea. “I asked if I could design a clutch because it’s something that I’ve familiar with because I carry them around all of the time.” The bag will come in a variety of colors including blue, red, black, white, brown, hot pink (Hayden’s favorite) and purple. The Hayden Clutch, $295, will hit Dooney & Bourke stores nationwide in December. The Hayden Clutch isn’t the first bag by the young star. Hayden also lent her skill to the Hayden Bag, a large patent number, for the Fall 08 collection. Though her bags are a big hit, the star doesn’t have any desire to become a fashion designer. “I’m going to stick to acting. If I designed anything it would probably be something for myself, more of a personal thing. I’m not interested in becoming a designer.”Tell us: What do you think of the Hayden clutch? Will you buy one?

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Showing 40 comments

Hayden Panettiere is a Clutch Designer | Hayden Panettiere : Just Jared on

[…] to People, The 18-year-old Heroes hottie was inspired by her astrological sign the Leo and designed a […]

SW on

Save the Dolphins! Screw the Cows! Wow colossal hypocrite! i would never buy this ugly purse.

Jenn on

Yup, typical Hollywood HYPOCRITE. Animal friendly only when it is convenient for her. BLACH. $$$$$$$$$$$$$$$$$ are all they see…

Jordyn on

I’m absolutely disgusted that she would even endorse something like this….italian calfskin? What happened to all the animal and whale saving she’s all about. HUGE fashion faux pas. And of course i would NEVER buy it.

Tammy on

Calf skin? It’s a cute bag, but I wouldn’t even consider it now that I know what it’s made of.

Kristina on

Kinda hypocritical since she received an award for saving dolphins or whatever. Cows lives do not matter I guess.

amanda on

she has some nerve!!!! she wants to cry all over tv that people are killing whales but then she goes and makes a handbag from baby calves…..wow she is pretty awesome : (

Jen on

Apparently she only sheds tears for whales and dolphins…. she should have designed a vegan bag… calfskin!?!?

Kasey990 on

To everyone who commented about how hypocritical Hayden’s actions are, take your complaints to PETA. In 2007 they choose her as their recipient for the “Compassion in Action Award” for her work on saving dolphins in Japan. It is important their organization know what their recipient is doing now. The more people who contact them the better!
Just go to PETA.org and find the Contact PETA link.

Alli on

I thought she was a huge animal rights person. Why is her clutch made of calfskin. Isn’t this an animal? Stupid…?? I think so.

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