Hayden Panettiere Turns Handbag Designer for Dooney & Bourke

11/24/2008 at 11:50 AM ET

Dooney & Bourke

The Heroes star isn’t just saving the world from evil on TV — she’s helping to bring good design to your closet, too. Hayden Panettiere, who is Dooney & Bourke’s spokesmodel, has teamed up with the label’s designer Peter Dooney to create the perfect bag for Spring 09. Named after the star herself, the “Hayden Clutch” is made from Italian calfskin and fastened with a 24 carat gold plated lion head, inspired by her astrological sign the Leo. PEOPLE caught up the new handbag designer who told us she was part of the design process from the initial drawing to the lion’s head clasp. “Instead of putting my name on it, I put a lions head on it. It’s a way of representing me,” says Hayden. The clutch shape was also her idea. “I asked if I could design a clutch because it’s something that I’ve familiar with because I carry them around all of the time.” The bag will come in a variety of colors including blue, red, black, white, brown, hot pink (Hayden’s favorite) and purple. The Hayden Clutch, $295, will hit Dooney & Bourke stores nationwide in December. The Hayden Clutch isn’t the first bag by the young star. Hayden also lent her skill to the Hayden Bag, a large patent number, for the Fall 08 collection. Though her bags are a big hit, the star doesn’t have any desire to become a fashion designer. “I’m going to stick to acting. If I designed anything it would probably be something for myself, more of a personal thing. I’m not interested in becoming a designer.”Tell us: What do you think of the Hayden clutch? Will you buy one?

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Showing 40 comments

Shennan on

Love it… but I thought Hayden was a HUGE PETA supporter? Or does she just “break for whales”?

mary on

OOO!!! Super smart and pretty! I love the design! Will definately buy even if the moniker is once again slightly narcissistic.

Veronica on

Calfskin?! So its not just real leather, its made from a baby! Way to go Hayden. I hope you don’t pretend that you didn’t know.

Melody on

I agree, Shennan–
I thought she was all gung-ho about the “Save the Whales”…guess she’s not an advocate of “Save the Italian Calves”.

Ren on

Not my style. Kind of tacky looking. And Baby Cows are my friends no matter where they come from.

Shannon on

WOW, I know she’s young but come on…baby calf’s. That’s just sad. I love Dooney & Bourke’s style but this has crossed a line!!!

jennifer on

Love it…BUT the price is a little high!!!!

Dez on

I don’t understand why she doesn’t design a vegan (non animal skin) bag since she’s a vegetarian and animal advocate?!

neenee on

Sorry to be a party pooper but – $295 for a handbag? Are you kidding me? For something that will be out of style in six months? Besides, that tacky blue & gold combo is so early ’80s – looks like something my grandmother had.

andrea on

let’s remember that celebrities are a commodity…. easily bought and sold.

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