EXCLUSIVE: Sneak Peek of Rihanna's UNICEF Gucci e-Film

11/17/2008 at 12:05 PM ET

Ever wonder what it’s like to be the face of a major ad campaign? Go behind the scenes with Rihanna, who is the face of Gucci’s UNICEF 2009 holiday ads, as she works with Gucci Creative Director Frida Giannini. This e-film documentary showcases Rihanna and Frida on the set of the UNICEF 2009 holiday ad campaign, Rihanna at the Gucci Winter Ready-to-Wear show in September, Rihanna and Frida discussing sketches and more. Check out this exclusive preview now, in anticipation of the full-length which will be posted on Rihanna’s and Gucci’s websites on December 9. Later this week, Rihanna and Frida will also be on hand at New York’s Grand Army Plaza for the annual snowflake lighting.

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Showing 19 comments

Perez Hilton on


Karrie on

Love it! Love Rihanna! Can’t wait to see the whole thing.

c on

very lame.

mia on

OMG…Loves it, cant wait, Rihanna has such amazing style & looks like a stunning model herself..


christina on

She is gorg, her style is soo hot im soo loving it

"Daze" on

I think it’s funny how, the clothes look really cool on the runway; and when on Rihanna they just look off to me. I guess she just totally kills it with the millions of pieces she tries to put together. She always looks like she’s trying too hard! She should learn that sometimes keeping it simple looks very fashionable as well. Style should look effortless, and some of the Gucci pieces shown in the video are already awesome, no need to go all crazy when putting it on! If I were Gucci, I’d give her a lesson before letting her display my work on her! But then again, who can say no to money right?…

Marcus on

If i could campaign for any one it would be Gucci rihanna rocks amd gucci made a great chose in chossing hair! Way to go Rihanna!!!

Is The Nuclear Wintour Out Of Fuel? [Rag Trade] on

[…] Speaking of Gucci campaigns, if you really need a Rihanna fix? “This e-film documentary showcases Rihanna and Frida on the set of the UNICEF 2009 holiday ad campaign, Rihanna at the Gucci Winter Ready-to-Wear show in September, Rihanna and Frida discussing sketches and more.” [People] […]

Denise R. on

Perez u wouldnt know style if it hit u head on…
rihanna’s very stylish and beautiful…LuV it!!!

rihanhna on

great music; ri ‘s a good fashion designer

Audrey on

Razor Sharp Looks!On The MARK!!! Go get ’em Gal

meena on

Isn’t suppose to talk about children who are ill-treat?! we only see gucci’s bags and clothes and rihanna!!

meena on


Antimonide » Blog Archive » Good Action on

[…] version of the Tattoo Heart collection, in partnership with the UNICEF organization. Rihanna is the global representative of this Gucci Christmas campaign to benefit UNICEF. When you purchase an item from the white Tattoo […]

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Rihanna Tattoos on

Can you tell me who did your layout? I have been looking for one kind of like yours. Thank you.

Rihanna Photos on

Hi, Like the sense of humor in the articles. The site is a literary masterpiece. This site is capital constantly providing fairness reviews and infos. Keep up writing!

Alexander Hall on

I am a die hard fan of Rihanna, i love her hair, i love her voice and i love her body. “

Ashton Cox on

it is a bit sad that this beautiful and talented Rihanna would fall in love with an a-hole like chris brown*~.

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