Move over Becks: Victoria Beckham to be Armani's Next Underwear Model

10/29/2008 at 12:08 PM ET

Matt Baron/BEImages

Following in her husband David Beckham‘s hugely successful footsteps as the face and stellar body of Emporio Armani’s underwear collection, Victoria Beckham is stripping down for the venerable Italian designer. She will debut as the “worldwide testimonial” for Emporio Armani Women’s underwear in the Spring/Summer 2009 campaign shot by renowned fashion photographers Mert Alas and Marcus Piggott. In a release, Giorgio Armani said, “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.” Tell us: What do you think of Posh as underwear model?

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 127 comments

griffin on

Victoria is a nice looking lady, but to me she does not fit the class expected by Armani. Women want role models not just who are a size one, too small by anyone’s book unless you are 12, but also that give back to community. Her look is the same in every picture…to harsh and edgy.

Pamela on

I think she’s beautiful! The only thing is that she is so thin, girls will look at those ads and will want to look like her. That’s not healthy. She should gain some weight before she poses for these pictures, otherwise she will create a bad influence for young girls.

Stacie on

Nowadays, the “average” person is about 20 pounds over-weight and, honestly, it grosses me out. I’m a size 0 but eat and exercise regularly. People should go run on the treadmill instead of wasting time making nasty comments about Victoria Beckham.

Zara on

She is a stunning woman, her face is interesting and different, and pleasee she is not scary thin, well not to me and i am a woman who is naturally curvy.

Most of all, she has a banging body for a mother of three, and is perfect choice for this, Armani will get ton of publicity.

I love her style, and how humble and sweet she is, read any of her interviews, not one of our American celebs is that honest and self-effacing like Mrs Beckham.

Cant wait to see it.

gates on

I used to think Armani had taste – I am so tired of hearing about the Beckham’s – She’s not attractive – she doesn’t smile, and she needs to do something about her gaunt look – it is way to sickly for me – & it’s definately not going to make me want to go out and buy Armani underwear!

Lystra on

She should have been named scarry spice because she scares me. Most of her pics she looks disgustingly thin and which she is proud of. She reminds me of one of those as bad as this may sound, starving children from the 3rd world countries. She seems to be obsessed over David too, never letting go of him.

Stacy on

I think her diamond ring may weigh as much as she does….
In my opinion she is way too thin. There is nothing to her body but skin and bone. I think she is attractive looking (in the face) but her body looks that of a 12 year old. Is that who should be representing women in underware adds espcially in today’s society where eating disorders and body image is such an issue? I don’t believe so.
In my opinion someone like Jennifer Garner or Jessica Biel (or someone with some muscle or tone) would be a much better image.
I’m not speaking out of jealousy of her at all; just the fact that it is not healthy to promote that image to women.

lolagranola on

seriously, look at her. do we really want to see her in her underwear?

Wendy Harmon on

Posh knows what she is doing,never smiling keeps her in the limelight all the time.she loves all the attention and thrives on the spotlight. i think she is ugly and to thin.

G. on

How about a lot less of every one who is rich. I am not a hater and I am happy with my life, but rich people do not have any real problems. This past week has been a real testimony to people with real problems and sadness…like Jennifer Hudson’s mother, brother and nephew being slaughtered. How about all of the rich people coming together for a second and being grateful instead of bragging about the next million dollars that they are getting ready to make…

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | … 13 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,512 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters