Move over Becks: Victoria Beckham to be Armani's Next Underwear Model

10/29/2008 at 12:08 PM ET

Matt Baron/BEImages

Following in her husband David Beckham‘s hugely successful footsteps as the face and stellar body of Emporio Armani’s underwear collection, Victoria Beckham is stripping down for the venerable Italian designer. She will debut as the “worldwide testimonial” for Emporio Armani Women’s underwear in the Spring/Summer 2009 campaign shot by renowned fashion photographers Mert Alas and Marcus Piggott. In a release, Giorgio Armani said, “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.” Tell us: What do you think of Posh as underwear model?

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Stiletto on

What do any of you who are care about her health? She looks good!

gery on

I think V. Beckham is a good choice : it’s a good thing that women in their thirties being married and having kids can portray feminity and advertize sexy lingerie! But she is such high standard!
Every woman would like to have her husband as a huband, but does every man feel attracted by Victoria’s fierceness, excessive self control, never smiling composure ? Is she eating, cos the thing with lingery is…curves!

TravlinJohn on

Euro-trash…… Is the woman ever NOT posing?

Vanessa on

I think she is beautiful!!!! Great choice!!! I am sick of everyone saying how skinny she is get over it! News flash ladies there are some of us who also wear a size 0, I consider myself average.

Scandalous Celeb Pictures - News Bites: New Voting PSA Features Just About Everyone on

[…] Beckham will be the spokesbody for Armani’s new women’s underwear collection in a Spring/Summer 2009 campaign. “Who better than Victoria Beckham to launch our new global […]

caitlin on


Hugo Cardia on

(ling. portuguese)
Achei super legal sua resvista,pela que eu não saiba falar inglês!
Abraços a todos os amigos americanos.
Favor entrar em contato por e-mail.

Liz on

When it comes to fat people, people always tell that looks don’t matter and everybody doesn’t have to be skinny. Why can’t it be the same with skinny people? Some people are just naturally skinny and they can’t do anything against it. I understand that Posh doesn’t want to do anything against it. It’s her choice and I think people should respect it. Some people are skinny, some average, some fat – live with it. Whether it’s healthy or not, leave that problem to her doctor. I personally like Posh – she’s stylish and her name will bring a lot of money for Armani. And about the smiling thing, I think there was an interview where Posh told why she doesn’t smile very much. There are a lot of people who don’t smile and they all have different reasons..
I can’t wait to see the ads :)

Bet on

I agree, there are many people naturally thin. I am one of them, it is hard for me to gain weight. It is same problem like overweight people, hard to lose weight. I believe Victoria must be naturally thin. About her smile, I am sure she does smile once in a while. But it looks like naturally she has that straight looking face. It is way she is, and that doesn’t mean she is unhappy. Most of the american people give too much importance on the fake smile, it is better be not smiling then fake smile!

Gen on

I really don’t think Victoria is right for this, she may have a nice body with fake boobs, but not her face. But I can see why he chose her, over someone else people it is all about who he is trying to target to by his line, she is a fashion icon. She dresses very well. But I would rather she someone natural, with out fake boobs. There would be so many other cel. he could have choses that have a better face, and a little more sexy. That she is not. A-Jolie, J-Lo, there are so many….

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