Anchor Blue Pulls the Plug on Heidi Montag's "Heidiwood" Line

10/22/2008 at 05:22 PM ET

Matt Sayles/AP

After just one year, Heidi Montag‘s fashion line “Heidiwood” for Anchor Blue is being discontinued. Marla White, Director of PR & Brand Development at Anchor Blue Retail Group, tells PEOPLE “Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on — denim. They are very excited about an initiative they are launching in February ’09 for guys and girls that will carry throughout the coming year.” Wonder if that means Heidi will be looking to design somewhere else. Tell us: Are you sad to see Heidiwood go?

FILED UNDER: Celebrity Designer
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Showing 50 comments

ACP on

I cannot believe that anyone would partner with Heidi on a business venture. The woman is desperately trying to make some money; how about getting a real job like the rest of us?

Meg on

Heidi needs to be in the spotlight so bad that she is two steps away from being a coked-out porn star.


Thats funny, I didn’t even know Heidi had a clothing line out. She needs to dump the troll she is dating and move on with her life. I think the public would look at her different if she wasn’t dating Spencer. He is so disgusting looking, not to mention his personality totally sucks…haha! Move on girl, maybe some more plastic surgery for your spencer?

mimi on

This girl is not talented at all, but in this day and age mtv and vh1 make famous anyone, no talent involved. her clothing line is made for teeny boppers and prostitutes, ugly ugly ugly.

Vicki Desmond on

If she would dump Spencer maybe it would of continued. He is bringing her down.

sonse on

I just have to say, especially after watching the past few episodes of The Hills, that this girl has handed her life over to one of the WORST human beings I have ever witnessed. I really wish she would have more confidence in herself and leave him, give herself a chance to see that her life might just be better going it alone.

Kelsey on

I think it is funny they dropped her line! Who would want to let Heidi of people design a fashion line?!?! She needs to stop being so desperate and needs to stay out of the hollywood eye!

the Fashion Spot - Heidiwood by Heidi Montag for Anchor Blue F/W 08.09 Lookbook on

[…] taking a completely new style direction and we’re very, very excited about it.” […]

Kris on

Heidi needs to get a grip on reality. Can everyone be wrong about Spencer? Wake up Heidi,sometimes ‘friends’, but even your on ‘family’ sees it. I think that hair dye has seeped into your brain.

Kris on

” friends can be wrong”

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