Anchor Blue Pulls the Plug on Heidi Montag's "Heidiwood" Line

10/22/2008 at 05:22 PM ET

Matt Sayles/AP

After just one year, Heidi Montag‘s fashion line “Heidiwood” for Anchor Blue is being discontinued. Marla White, Director of PR & Brand Development at Anchor Blue Retail Group, tells PEOPLE “Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on — denim. They are very excited about an initiative they are launching in February ’09 for guys and girls that will carry throughout the coming year.” Wonder if that means Heidi will be looking to design somewhere else. Tell us: Are you sad to see Heidiwood go?

FILED UNDER: Celebrity Designer
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Showing 50 comments

Ashley on

Who did not see this coming? I mean come on!

Ohioan on

Heidi, if you’re reading this: DROP SPENCER. He is holding you back in every area of your life: work, friendships, and family. His buying you designer boots on your birthday does not make him a nice, decent, or thoughtful person, nor does it make up for all of the times he has hurt you, your family, your friends, and your career.

sg?Future BL on

aww! Too Bad

Kat on

Are you kidding? What has she been getting / why has People been giving her so much coverage? She is neither interesting nor talented.

kathy on

i am not sad at all.. actually they did us a favor. I think Heidi is wack n so is her wacko boyfriend.. she really needs to let him go.

B on

“Are you sad to see Heidiwood go?”

Is that a trick question? lol

Heidiwood is History « The Good Life on

[…] Why did Anchor Blue jump ship on Heidi? « Lauren Conrad Looking for Models […]

emily on

Wow, I cannot believe Heidiwood lasted even a year… what is special about it she does not LOVE fashion like Lauren so why does any one give her the time of day. People have to understand that Heidi wants and whines for attention so much that when she gets it she looks like she has no CLUE what she is doing.

Pamela on

I bet only prostitutes bought her clothes anyways. How trashy can you get?

ttdgd on

lauren conrad line sucks too
so her will go out of business

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