EXCLUSIVE: Matthew McConaughey Launches j.k. livin E-Commerce Store

10/03/2008 at 06:58 PM ET

Gaz Shirley/Pacific Coast News

Matthew McConaughey has plenty on his plate between his acting career, modeling for Dolce & Gabbana and being a new dad, but he just launched a brand-new online store for his clothing line j.k. livin. The name takes its inspiration from McConaughey’s 1993 film Dazed and Confused, while his father is the man stenciled into the line’s logo. So what can you expect from the online arm of such a personal project? Jklivinstore.com has apparel for men and women, including sweatshirts and T-shirts, as well as accessories, infant onesies and even frisbees and wristbands! In the next few weeks, expect to see more T-shirt designs and sweatbands with music downloads, gift cards, foundation donations and more to roll out in the future. Check out the brand’s inspirational message and organic items at jklivinstore.com.

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 26 comments

sarah on


Jonathan on

Sounds very nice, etc.

lori on


Erin on

WOW! Frisbees and wrist bands? I’m in!

Angela on

How funny that a man who hardly ever wears clothes (or at least very little) is selling them.

Amy on

JK Livin’ is my mantra! My family has been through a lot in the past several years and we JK doing what we do…trying our best to love each other and make a contribution to the world. Matthew needs some more feminine slim-fit tees!

newlywedemt on

i just wonder how he is ‘qualified’ to have a clothing line. i mean, i wear more clothes than he does…does that mean that i can have my own line too? :) i totally agree with the name though…we all just have to keep on living. :)

linds on

I find it very ironic that the guy that hates wearing clothes has his own clothing line.. does he really need to make more $$?

spare us on

JK livin? This from a guy who has a ton of money and doesn’t have to worry about being poor.

T on

I thought for a second about getting the wristband, but then $8 for shipping???


Nancy Dillard on

We love you Matthew. Texas misses you. You need to come home more often. Oh, and you need womens jeans and shorts and maybe some flip flops or something.

sunny on

If you notice the items he is selling, they are all things that he has wore or had in his hand when he seen in those “cute” pictures at the beach LOL, ex frisbie,bandanna. The man is very good-looking don’t get me wrong but if he is going to sell things, sell something that everyone is going to buy. You can only do so much with a bandanna LOL but I am sure most of his customers will be women.

Osbee on

The women’s range is slobbish.

sweetthing on

he is so full of himself, would not ever buy anything he sells, he’s rich enough; don’t even like his acting, nor his films, haven’t seen one.

lekili on

the shipping charges are high, UPS is much cheaper than FED EX.
Nobody is going to pay $8 for a $1 purchase.

newlywedemt on

how can you say that you don’t like any of his films, when you also say you haven’t seen any of them?

m on

How immature do you have to be to put FIRST as a comment! Come on are you in elementary school?

bak3dbean on

Think I’ll pass.

Nikki on

Why be haters? Just because he is rich, and doesn’t wear many clothes (BESIDES, WHO WANTS TO COMPLAIN ABOUT THAT! COME ON!! HES A TOTAL BABE!)

Why can’t he come out with a clothing line – everyone else has. Plus, he is all about organic – which I don’t think all of these other celebrities with clothing lines even consider.
Way to go Matt –

Les News, 100408 | GossipMax on

[…] McConaughey launches a new e-commerce venture called j.k. […]

Matthew McConaughey lanzó su línea de ropa: J.K. livin - Hiper Moda on

[…] | people Más noticias sobre: Accesorios, Accesorios, Diseñadores, Hombres, Mujeres, Vestimenta, […]

moni on

He is such a hottie. I dont care if he sells garbage! Hes an artist and hes expressing himself and maybe he got a great offer. His girlfriends handbag line not so hot.

Check out http://www.stefaniBags.com – beautiful handbags! Lots of great styles!

Use promo code People20 to get 20% off + Free Ground Shipping + Free Eco Tote!

jamie on

i want him not a wristband

Jenelle on


jamie on

i had a dream he was in love with me. before that i didnt even know if I thought he was hot and now i cant stop thinking about him.

gwafa_darren on

wow…congrats in his careers..his good!!

From Our Partners


Get every new post delivered to your Inbox.

Join 2,510 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters