Gwen's Newest Gig: Uniform Designer

09/12/2008 at 04:51 PM ET

Michael Loccisano/FilmMagic

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Gerber bars in the W lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.” Tell us: What do you think of Gwen’s latest designs?

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Angela on

I disagree with previous posters about this NOT being for the average american woman.

The dress is beautiful, and it is all about the fabric choice which you cannot see in this drawing. Plus, keep in mind that this is a drawing. Of course the dress will not be that short on an actual person.

AND don’t forget, we have the miracle called SPANX which,I wouldn’t wear ANY dress without!

Gwen, you can design ANYTHING for me, I think the dress is beautiful and classy. Perfect for the job it was created for! Well Done!

Angela on

Ok, people, I’m a size 10 and I would look HOT in that dress! don’t need to be a size 0 or 2! Love yourselves and get over it already.

ALSO, please note in the description…these are designed for the hotels Gerber BARS in the W LOUNGES. THEY WILL NOT BE HELPING with luggage. so, give it a rest already.

C on

It’s amazing how many of you don’t read. Have any of you ever been to a lounge or bar? Female staff are always itty bitty with zero cellulite and wearing skirts that barely cover their rears. They are taught to kneel down rather than bend over. This would be such a classy step up. Obviously not for the rest of the hotel staff. And for those of you who prefer to play the victim in your lives, making excuses for your weight, calling yourselves ‘the average american woman’, stop and think for just a moment about our nations obestity epidemic. Way to many of us are needlessly dying from obesity related diseases (Diabetes, Heart Disease etc.). It’s time to step away from the table ladies! No need to be a size 2, how about a size healthy!

trish on

I love been but did she think that not all of the workers would be able to wear this uniform without a personal trainer. Also pregnancy and bloating would be a real shocker, this is not something an everyday woman wants to wear to work, it’s very sexist too. It’s a great date little black dress and been is the queen but I’d be self concious in this little number. All the best workers.

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[…] L.A.M.B. looks would work, tooContinue reading Gwen Stefani designing uniforms for W Hotel bar Read | Permalink | Email this | […]

Diana on

For The purpose of “luxe hotel chain’s Gerber bars in the W lounges throughout the country ” the design is very fitting!
Its a great mixture of different details. Very stylish! Very Gwen!
I’d make sure i was under a size 4 for this! =)

Gwen Stefani designing uniforms for W Hotel bar on

[…] L.A.M.B. looks would work, tooContinue reading Gwen Stefani designing uniforms for W Hotel bar Read | Permalink | Email this | […]

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monica on

love it.
i’d like to be a w hotels staff member just to wear that super cute uniform!

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[…] Gwen Stefani will design an exclusive line of work-wear for W Hotels staff. Click here for details. […]

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