Gwen's Newest Gig: Uniform Designer

09/12/2008 at 04:51 PM ET

Michael Loccisano/FilmMagic

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Gerber bars in the W lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.” Tell us: What do you think of Gwen’s latest designs?

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Trudy on

I don’t care about attracting glances of passing male strangers and being the object of their passing fantasies. . . also prefer the Nat’l Geographic type of guy of substance. Dress design is cute but way too short..why? There are other levels to live at and it’s so much more freeing and peaceful.

Lexi on

Adorable designs!… but what pregnant women, women who’s religion won’t allow that type of clothing, or women who just aren’t comfortable in that type of clothing?

Julie on

I actually like the lines and cut. And here comes the but…I agree that it’s not terribly practical for sitting down. I don’t think there is one person alive who would be really excited about standing all day, and standing in heels all day. ICK! Plus…in this picture provided – ones legs have to be about 8 feet long. What if you are tiny and only 5’0″? What if you are plus size and wear size 20? WHat if, dare I say outloud, actually have cellulite on the back of your legs? What if one’s arms aren’t toned and skinny? Are you going to be denied gainful employment for all of those physical reasons even if one is entirely qualified for the position? I to would like to konw what the men will be wearing…

monica on

way too sexy of a dress for a house keeper I dont think is practical.

Mrsmarv on

New line of WORK WEAR? Who’s working in those outfits?? Looks like you can’t bend over without showing your panties. AND what about a body type that doesn’t look like lucky Gwen’s?? I think W Hotels will be losing a lot of employees if their work force is forced to wear those uniforms! Still to designer clothes, not uniforms OR get real about the uniforms Gwen!!

Hanna on

The dress needs a pair of sleeves (short or 3/4), longer length (around the knee) and flairs out a bit like an A-line shape. It will still be stylist and more sophisticate. Also, do the employess have to be in heels all the time? Don’t think so. I do not think this design will flatter women with real curves and not so tall.

W Had a Little L.A.M.B. « on

[…] Read more here: People. […]

Curly on

If people would take the time to read carefully and properly they would see it says the women working in lounges are going to be wearing this dress. The dress would be appropriate for that. I highly doubt the cleaning staff would wear such a nice dress.

Maurine on

This uniform is for “Living Room lounges” female employees. I don’t know what a LR lounge is, but hopefully they won’t have to bend over. Since it has side vents, I’m sure knickers will be included in the uniform or shorts. I’m sure they’ll get nice tips wearing this.

I don’t find it particularly attractive, but it’s better than some uniforms I’ve worn in my day.

Celebrity Spy: Photos, Pictures, Images, Spy Shots » Blog Archive » Gwen Stefani’s Uniform Designs on

[…] on her fashion designing gig. The founder of the L.A.M.B. clothing line has taken on the task of designing uniforms for the workers at the W Hotels. Gwen’s take on the ensemble: “We’ve designed a […]

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