Gwen's Newest Gig: Uniform Designer

09/12/2008 at 04:51 PM ET

Michael Loccisano/FilmMagic

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Gerber bars in the W lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.” Tell us: What do you think of Gwen’s latest designs?

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To anon and ally on

Sorry us non-perfection women who aren’t a size 0 and don’t work at a trendy bubbly club don’t care for the “uniform”. Most of us who are commenting on practicality and comfort are thinking about just that. I didn’t realize that W is a “it’s a skinny, attractive girl thing, you non W goers wouldn’t understand.”

Sorry we don’t all fit into your hooters girl look and attitude type of job. Give me a break…

John Lee on

Oh look. A Little Black Dress. How original.

mellissa laviolette on

hi i really like gwen’s sense of fashion, i can’t wait to open my W magazine and see those wonderful outfits in real life!

Hotel Employee on

I work in a higher end hotel and these uniforms would be terrible to work in. No matter where in a hotel you work, you should be able to step in a assist a guest with anything, including shlepping baggage. Yes, everyone does it. Or should be! The front desk agents at my hotel are permitted to wear flats with their uniforms (which consist of a brown suit jacket and knee length skirt). Would these dresses look professional with flats? Is this just another way to put a woman in heels to stand all day???? I’ve never been to a W but if they are forcing employees to wear these uniforms I certainly could not work there. And as many have said, the cut is definitely not for the even slightly overweight. And where is the new male employee designs??? I guess they are wearing their same old pants. Figures.

Helen on

Lets hope that the women wearing the uniforms are young and attractive. I can’t see older or heavier weight women necessarily wanting to wear this uniform. Does it also suggest that women need to look or be treated like sex symbols in order to work in the leisure industry.

sheila on

I think Gwen is very talented. I am not put out by the size of uniform. I am not a small woman by no means. But I am very happy with my size and my self. congratulations Gwen, you go girl!!!!!

I Need My Fix on

[…] see the design on People click here.  Imagine wearing a designer outfit to work every day that you don’t have to pay for?  How […]

Red Sky on

Its cute design if you are a “Size 0-2”,most hotel employees are not built to wear these sizes.Most “Hotel unforms” are usually the “Tuxedo’s black and white” both men and women.

Janey on

Fantastic – now, what about the men?

M.T. on

Lucky ladies!!!!

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