Gwen's Newest Gig: Uniform Designer

09/12/2008 at 04:51 PM ET

Michael Loccisano/FilmMagic

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Gerber bars in the W lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.” Tell us: What do you think of Gwen’s latest designs?

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Me on

it is too short, vents will expose thighs once person sits down. Depending on the material it might be tough to wear for women with wide hips and small top. What about women with larger bellies? What if you have chunky knees?It reminds me of glam 60ies stuardess outfit. I am not overly exited. I think Gwen should put an emphasis on words attractive, professional, practical rather than sexy and comfortable. Hotel staff should not exude sexiness. 3 out of 5

Kesha on

Doesn’t this sound like “Don’t Tell Mom the Babysitter’s Dead?” Just sing already…

maggie on

you have to be tall and skinny to wear that and what if you’re cold? I know I wouldn’t be comfortable wearing it.

Jonathan on

Gwen’s latest designs look good! I wish her the best as a Uniform Designer!

cynthia on


anon on

The W living room is an uber-trendy bar. These uniforms aren’t for the cleaning staff. They’re for young, beautiful size 2 women serving drinks to the uber-trendy. Great design.

Batya on

I love Gwen’s style. What a wonderful thing for the ladies at the W.

Mary on


miranda on

I think they are super cute but would only be practical if all the female staff were rail thin

Ola on

Totally chic! I think it is an excellent idea. The status of W hotels will be very good if the employees look like they just walked out of Saks. This dress reminds me of an Yves Saint Laurent from fall of ’06.

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