First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

b on

I’m wondering if people ever get tired of looking at the same models, can’t they find some new fresh faces? just a thought …

Tonya on

I love her & I thinks she looks wonderful!!!!!

Noemi on

Wow, she’s a stunner and she makes it look completely effortless.

rachel on

I actually don’t think that’s a good picture of her. Carmen Electra’s features are striking. Gisele looks bland… blah…

Angela on

I LOVE Giselle – I think she is one of the most beautiful womenin the world. I love that she is glamorous in ads & when you see pictures of her on the street she is totally normal & down to earth. I think it was a great choice!

Anita on

She’s pretty enough, but her makeup looks awful here. I wouldn’t buy it based on this!

Incognito on

I think Gisele is younger and has a great face for print. Carmen is a great actress and her sex appeal is better in action than on print.

Also, with Max Factor being as big a name as it is, I didn’t think the make up was good on Carmen Electra as it will be on Gisele.

roxana on


Judi on

Gisele, Carmen, and all of the other celebrity make-up models before them are all so beautiful! But why not use an average woman who is also beautiful, so that we, as consumers, can get a glimpse of what the make-up is really like? I know that wearing Max Factor make-up will not make me look like ANY super-model, so it would be nice to see more of a “reality” shot. Enough with the gorgeous models…. no make-up will ever make most of us look like them – ever.

Em on

In answer to b’s question– yes, i definitely wouldn’t mind seeing some fresh faces. gisele is obviously beautiful, but there are other kinds/faces/varieties of beauty out there.

i’m not overly impressed with this ad either. it could stand to be a little more imaginitive, as this photo could be advertising almost any product.

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