First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

Linda on

I think she looks great!! Too bad Leo didn’t take the bait! Congrats Gisele!

Claudia on

Have you seen picture of her with no make up. She looks really scary with out it.

Shari on

Gisele looks like a tranny. I don’t see why she became a supermodel. There are so many other naturally beautiful women out there. Carmen is so much prettier. They could have gone with someone else – a fresh prettier face – at least someone who looks feminine.

Wong on

She looks horrible!!!

mea25 on

her eyes look sickly. What r they selling, the fur? another perfume? they should get someone that is striking, someone that would make your head turn, like Katharine McPhee. Make u want to read what their selling.

Karina on

I just loved! Gisele is gorgeus, much more than Carmen Electra.

Sam on

They’re suppossed to be selling make-up, and I can’t see make-up nowhere in this picture but the blush in her cheeks. That doesn’t make anyone want to buy their products, and it doesn’t matter if they have Gisele, Carmen or anyone as their image, if the make-up is not good, then what’s the point?

Sam on

Oh! And Carmen adds were much more atractive than this, ’cause you could actually notice she had make-up on, and looked stunning!



Angie on

I think Gisele is gorgeous and makes being natural look good (um, how about FANTASTIC). However, whoever was the make-up artist went too heavy on the blush. Lips are great, blush is too much. She’s hot though and good choice from Max Factor; she’s gold!

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