First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

S on

I agree she does look pretty, but I am ready for some new faces!

la on

I just don’t like her. The only reason they are using her is because of the tabloid headlines she gets.

chrissy on

What is this advertising? How to look like you are wearing no make-up at all? She looks gorgeous, but what are they selling here? Love her, but there is a thing such as over-exposure…that goes for models too!

rss on

cheap, tabloid celebrity to market cheap, drugstore makeup. Match made in heaven, maybe?

Brenda on

I agree!!! Let’s get some new blood in there. We need to have a 30/40/50 something woman showing how makeup can really help. Use less glamour and more reality!!!

morgan on

I’m sorry.. but I think Carmen Electra’s pictures were all WAY better.

katie on

She looks nice but the ad doesn’t do it for me and they should’ve kept Carmen because the company is more “edgy” and no offense to Carmen (who is awesome!) Max Factor is too low for Giselle… she should be doing Chanel or something! Not Max!

Allison K on

For as beautiful as she is… they could have made her look more stunning. She looks quite pale and almost tired… they should have done more of a dramatic look for her eyes… but as usual she still looks gorgeous… they could have just done a little bit better

Bleep on

I agree with Judi … it’s about time we see more realistic “models”. Of course, everything looks great on touched up photos of “beautiful” models. We’re all just being set up to get frustrated that we don’t look like them … we need to teach our daughters that just being the best YOU you can be is being BEAUTIFUL.
HEY make up companies … I dare you to use a regular person in your ads!! You might just be surprised.

Diana on

When you have money you can look beautiful. While Gisele is a beautiful women, come on Max Factor lets get ordinary women on your list. After all we will be buying the product. We all know that all of the pictures are “air brushed” to remove the imperfections. No one is that perfect. Lets run a contest and get some regular every day working women a chance to show you what we’ve got after all consumers like me make companies like you profitable and what they are today. The phot has to much pink, needs some dazzeling lip color.

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