First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

Tammy on

She looks like a dude in drag! I don’t get the fascination with her (him).

Sally on

Max Factor still does testing on animals – they should be boycotted.

Alicia Valencia on

Gisele is a gorgeous woman. For a long period now, there’s been a movement to reduce the number of models used to promote/market products and to instead use celebrities (think, Gwyneth for Estee Lauder, Salma Hayek for Avon, Ashlee Simpson for Skechers, etc.) However, it’s nice to see a model like Gisele being the face of the cosmetics giant and not another celebrity. It makes sense.


Is she even wearing any makeup?

Chaunsey on

i find giseles features to be very masculine looking..
not to mention the make-up is very dull.
when you’re a company called “max-factor”, you would think they would try to enphasize the colours a little more than this.

sarah on

Ilove her, she is amazing…perfect

Gen on

The thing about her is that she looks the same with and without makeup. How many models look good with and without. NOT MANY. The makeup she wears does nothing more than play up her true features. Which is the way it is supposed to be worn.

Lana on

The bets of the world!!
She looks so gorgeous!

kate on

Max Factor tests their products on animals. I think she has enough money that she shouldn’t be supporting a company that still performs unecessary and painful tests on animals all for the sake of cosmetics.

Kathy on

She is so pretty,i think she is perfect *-*

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