First Look: Gisele is Max Factor's Newest Face

09/02/2008 at 12:07 PM ET

Courtesy Max Factor

She’s already one of the world’s most famous models, and now supermodel Gisele Bundchen is poised to expand her reach even further into the world of beauty. Cosmetics brand Max Factor just announced that in celebration of its 100th anniversary in 2009, the Brazilian model will become their latest face, replacing Carmen Electra, who’s had a three-year run with the company. And although Gisele’s ColorGenius Face Collection campaign won’t hit magazines until October, we’ve snagged you a first look at the ad. Tell us: What do you think of Max Factor’s choice of Gisele as their newest model?

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Showing 107 comments

catherine on

i think she needs more make-up. i don’t like the lipstick

Lesli on

Carmen’s face features, attitude, and her sexiness really brought out the max-factor makeup. Sorry Gisele, but you don’t really sell the makeup.

Suzy Q on

The problem with this ad is that the makeup artist does not know color or that’s all s/he had to work with. The blush is a pink with too much yellow in it, making it “peachy.” The lipstick is pink with a too-blue tone. And the garment is a true, balanced pink. Three different pinks…not a good look and distracting, rather than striking. Just my humble opinion, but I did spend a few years in NYC as a color expert in the fashion field.

Jen on

I think she is beautiful, you go girl!

Jen on

Her eyes are to die for.

Susan on

Well, at least now they have someone who has a neck.

Jane on

Sorry, Gisele is overblown. Find a picture of her without makeup. She isn’t pretty at all. I’m so sick of her. I don’t want to by the make-up because she is the spokesmodel.

Sunrain on

Ahh… it’s kinda tiring seeing the same faces on ads. It makes things too limited. She looks great and all, but I sit back and think (and I am sure many others do)..”Ok? what’s new?”
Time for some new stuff.. with new faces.. That’s what I think.

the name ?m on

i think it was CArmen KASS NOT CARMEN ELECTRA :)

the name ?m on


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