Tara Reid's Design Mantra: Bikinis and Beads

08/25/2008 at 05:00 AM ET

Shane Monopoli/Exclusive Photography

Need a little fashion inspiration? Look no further than actress Tara Reid’s new line of dresses and bikinis. Mantra, which Reid is debuting today at the Project show in Las Vegas, features T-shirts, dresses, bikinis, ponchos and hoodies decorated with trinkets, charms and beads in eight bright colors that are meant to inspire emotions. “It’s about putting into the universe what you want in life: Red means love, pink is friendship, green is lucky, black is protection,” says Reid, who found inspiration in her longtime hobby of making charm bracelets. “You’re gonna have a story when you wear this bikini or when you put this dress on: You’ll either get love or meet a new friend or you might meet a guy.” Indeed, her two-piece swimsuits — which come in string, boy short, halter, and bandeau styles — also feature flirty messages like “Catch Me If You Can” or “Single and Ready to Mingle,” and her T-shirt dresses have cut-out backs strung with hand-made chains. And while Reid hopes to see the items (priced between $65 to $180) in major department stores by early next year, she admits that she’s just happy being creative. “I feel like I’m in a really great place in my life, and I love what I’m doing,” she says. “I love acting but I can’t hire myself. If this works, then we’re in business. If not, I tried.” Find out more about the line at justtara.com.— Beth Perry

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Showing 18 comments

M on

sorry tara but that sounds really tacky.
but its refreshing to know that she has a laid back approach with this, like she knows shes just doing it for a hobby and for personal enjoyment.
seriously tho… “single and ready to mingle”? and ponchos?

jane on

i am in vegas for the big shows and i have to say just saw her stuff and its really amazing i would not have thaught they were designed by her. the bikinis are sicksssssssss congrats to her and i wish her the best

tom on

all you haters out there just stopppppp i am dying to see her stuff sounds amazing

Kim on

you’ll get love by wearing one of her pieces? i’m sure. also, those little phrases are so overused – not at all original.

Dorothy on

Tara is definitely not a “rock scientist” as she once said but who knows her line might actually turn pretty good because she is doing it as hobby and trying to have fun with it.

Sherry on

Why doesn’t everyone take a look at the line before judging? It will probably be awesome….positivity, people!!! A positive attitude helps in all of life!!

Lucy on


who cares on

Hmm…while the clothes might turn out alright, the fact that Tara routinely forgets to wear a bra and wears clothes that i would never even want to touch, does off set me a little. But who knows? I would LOVE to be surprised!

Josi on

WHOA!! Stacey R, completely unnecessary comment. Who cares what her sex life is about?? This article is about the clothes she is designing!! If they suck, say so, if they don’t, explain why. Just don’t be negative and cruel for no reason.I’m going to give you the benefit of the doubt and assume you are very young. As for Tara’s line hope she has some cute two pieces haven’t seen anything i liked in a while!!

cindy on

Someone wrote a “rock scientist”, ha, ha, do u think u meant rocket. Sounds like she’s smarter than you, oops…

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