Janet Jackson's New Pleasure Principle: Lingerie!

08/20/2008 at 04:44 PM ET

Arnold Turner/Wireimage

The latest star to turn designer is Janet Jackson. The singer has teamed with Australian designer Bruno Schiavi, who just recently helped design Dr. Rey’s new Shapewear line, to create an intimates collection. Pleasure Principle, named after Janet’s hit song in 1987, includes a variety of bra styles and sizes ranging from 32A to 44G. And the line is affordable — everything is priced under $40! Pleasure Principle won’t be your grandma’s underwear, the collection features Chantilly lace, satin and feminine details such as bows in rich colors like burgundy, silver, peach and of course classic black and white. “There’s something for every woman, and that’s very important to us,” Janet said in a press conference to USA Today. “I’ve always hated when lingerie is uncomfortable, so the fit and comfort was key.” Janet’s line will hit mass retailers in the USA in November and then will arrive in Australia, Japan and Europe. Pleasure Principle can be pre-ordered at jupicorp.com. Check out PEOPLE magazine for an exclusive first look, and catch Janet on her tour starting next month.

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Showing 15 comments


[…] FROM PEOPLE Magazine […]

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[…] Jackson if you’re nasty has joined the celebrity fray launching an affordable lingerie line aptly called “Pleasure Principle”… wardrobe malfunction joke here…Congratulations to Matt Damon and his wife who welcomed their […]

Janet Jackson gets sexy on

[…] People  Share and […]

paris on

i dont mean to diss janet but it looks as if shes gaining weight again, although she doesnt look un healthy.

paris on

then again i might think about what i said,i would look big to if i was standing next to a model thats the size of a pipe cleaner.

Neka on

Go girl!

I think it’s great that she has her own lingerie line. I would have picked all shapes of models if I were trying to sell something for everyone. I don’t think the thin model is getting the point across. What about ‘control’ for the second line?

Paris you beat me lol. I was going to make that same statement about anyone looking fat next to the stick thin model.

Inka on

It’s great to see that she has such a good business sense. She’s not just depending on her music abilities but also finding other ways to re-invent herself. She make the other Jacksons look good. BRAVO JANET!!!

Batch! Certified | Cloia - The Fashion Network on

[…] Jackson’s new pleasure principle: lingerie! [Off the […]

catherine on

it looks uncomfortable but it is a good try and it looks good

Sneak preview of Usher’s Underwear Line » MrsGrapevine.com on

[…] is the new clothing line craze and I say this because Janet Jackson also has a collection Pleasure Principle) coming out soon. I wonder if Usher ran a few design ideas with his wife Tameka who happens to be […]

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