L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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somebody on

Why afroamerican women “straigh” their hair?.
Their perception is unconfortable with “unmodified,unaltered hair”.The proud blacks celebrities (Oprah,Tyra Bank…needs to be role models by using “natural,original,curly,no shine hair”.




Haley on

You should all watch the DOVE video on youtube. It will completely change your opinion. It’s about transformation. It’s amazing.

Amalie on

What I find ironic here is that no one is raising a big stink over Robert Downey, Jr. wearing dark makeup to make himself appear African-American. When he does it, it’s comedic acting. But, when it appears as if L’Oreal lightened Beyonce’s skin, it’s a racial thing.

Also, airbrushing is nothing new in magazines and ads. Wouldn’t a person of average intelligence come to the conclusion that the ad is airbrushed?

Jess on

L’Oreal-Paris you think people are stupid? A lot of us can read between the lines. These companies try to get so technical with words. I can imagine them in their board meetings saying, “We don’t lighten, we photoshop”. And that hair color is lousy…eewww. Not a good look. Beyonce, don’t let them get away with this again.

T on

I think that lighting and makeup have a lot to do with how someone’s skin appears in a photo. Big deal if she looks whiter than she does in other pictures… its not like we’re confused about her race?

Kindra on

You mean Beyonce is black? As silly as that question is… Do you really think that those who see any picture of her wouldn’t know she’s dark skinned? L’Oreal would have no reason to change her skin color for their product! I think anyone who doesn’t live under a rock knows who Beyonce Knowles is so this shouldn’t be an issue. She has a beautiful complexion so maybe it’s meant to highlight her already flawless skin. Who knows… Don’t make a mountain out of a mole hill!

Kay on

All the people defending Beyonce make good points, which are ture for many other pics of Beyonce in which her skin tone varies, but not for this particular ad. Her skin was lightened.

In this picture her skin is extremely lightened, over the years Beyonce hass gotten lighter and lighter, appearing much lighter then she was when she first began her career, or any of her childhood pics.

The controversy over black celebrities with lightened skin is very different from white celebrities tanning. The concern is whether or not they just would simply prefer this look, or if they (celebs, beauty industry, entertainment industry) truly dislike darker skin. Then we end up with Michael Jacksons (on a smaller scale of course).

Me on

of course they lightened it; who are you gonna believe? L’Oreal or your lyin’ eyes?

Liz on

I think it could be the lighting the used for the photo shot and it could also be the lighter hair making her skin seem lighter.

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