L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Showing 197 comments

GetOverIt on

excuse me i mean while racism and eurocentrism are NOT as much of a factor in the beyonce photo scandal…

EChizzle on

It might be the lighting. Who knows. It’s a real touchy subject. Too bad we can’t embrace how lovely she looks. I am Puerto Rican – pale in the winter – dark in the summer. I love my summer shade best. But that’s me. My grandmother use to tell my mom not to let me get too much sun. Not because of the harm it would do to my skin but that the sun would make me look too dark. It’s sad that some of us can’t celebrate and embrace different skin colors. Too bad.

kitten on

I am white, and I think Beyonce is one of the most beautiful women in showbiz/Hollywood/etc. She and Jennifer Lopez top my list.

I prefer the photo of Beyonce above as opposed to the ad. The hair color looks horrendous on her–lightened skin or not. Bad choice, Loreal.

becky on

anyone who has ever dealt with digital photography could tell that this is utter nonsense. The Loreal photo was obviously taken in a setup professionally lit photoshoot – lighting can drastically change the specific colors and values in a photograph. if you look, you can see that even her eye color looks lighter… what reason would they have for doing that? people need to find better uses of their time other than looking for fake scandals…

GyrlyGyrl on

ME, I totally agree with your comment. No one ever makes a comment when a white actress has changes in her skin color. It really is unfair. Black people come in various complexions and we do tan as well. Lighting probably played an issue with the picture, but I have seen casual pictures of Beyonce looking even lighter than this. But the picture is not a big deal and I find it insulting that so many websites are covering it. Leave the girl alone and focus on what’s important like the election.

Allen Walker on

The woman dyes her hair BLOND. What does Loreal have to do?

elaine on

well as a black woman who goes from brown to blonde hair coloring during different times of the year, so does my skin tone i have been told when my hair is dark my skin looks darker, they even ask if i got some sun, and when my hair is lighter so does my skin tone lighten up, i would say those pictures where taken at different times of the year and of course with different hair color, and lighting settings.

AnnieJ on

Beyonce needs absolutely no re-touching of any kind.


This is what sells… The european standard of beauty in this country is the same all around the world. Even the Japanese bleach their skin to appear more white. Lighter is prettier and better. It is not a new thing. They have also done it to other black celebs (Queen Latifa). I am over it, but it is what it is.


Only the “minds” (I use the term loosely) at TMZ would come up with a non-issue like this. Any number of factors would affect the appearance of Beyonce’s skin color in a photgraph, including lighting, make-up, hair color, etc. The question is why TMZ is so racist as to assume that a black person cannot/does not tan, or that a black woman’s hair color would not affect the tones or undertones of her skin…

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