L'Oreal Denies Whitening Beyonce's Skin

08/08/2008 at 08:53 AM ET

Frank Micelotta/Getty; WENN

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter than usual. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign for Feria hair color,” the Paris-based company said in a statement to the Associated Press. Knowles’ representative declined further comment — the singer has been a face of L’Oreal since 2001. Tell us: What do you think of the ads?Caris Davis

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Showing 197 comments

Anonymous on

I think her hair color would affect how dark or light her skin tone looks. I don’t think they altered it at all.

sue on

COme on People… when your hair is DARKER your skin tends to be Darker… and when yourh hair is lighter it makes your skin lighter and make you look alot younger! PLUS these two pictures are done under totally diffrent lighting,,, People are so ignorant!

LaMonica on

As an African American, it bothers me that the perception of women who are darker are still considered flawed in their beauty. Beyonce is beautiful naturally. U think L’Oreal should acknowledge the beauty of all women and not try to make beauty a one dimensional mode.

But I also know that as a photographer, that lights and make-up can wash you out. But a skilled photographer will know that, and will modify their lights and camera settings accordingly

Me on

Why is this even an issue?

Why isn’t it a story when Jessica Simpson or Paris Hilton covers herself in self-tanner?

Is it because the media thinks looking lighter is a business decision (in hopes of making more money) while looking darker it merely vanity (because looking darker CAN’T POSSIBLY mean higher sales, right?).

Shame on People for even covering this story.

Ashlee on

Well, I’d like to give L’Oreal the benefit of the doubt. Being a black person our skin tone does change with exposure to sunlight etc. This photoshoot could have been done earlier in the year… and it could also be attributed to the lightness of her hair.


Amber on

Seriously people! Do you think that Beyonce would allow them to do that? Further more the pic could have been shot before she went on vacation and got a tan or the lighting could have been different etc. etc.


We’ve all seen Beyonce sunning on the boat with Jay-Z. The picture on the left is a tanned Beyonce. This picture posted on People a few days ago from 8/4/08 (http://www.people.com/people/gallery/0,,20216824_10,00.html) clearly shows Beyonce’s skin tone which isn’t too far off the picture on the right (especially with lighting). Loosen up!! It’s a beautiful picture!

Kathy on

True, her skin does look lighter in the second picture, but her hair is a different color as well, which can affect the way the picture is perceived. Lighting is also a factor. Who among us looks the same in every picture? There are plenty of Caucasian models out there for L’Oreal to use in their ad campaigns; I highly doubt they would pursue an African-American star of Beyonce’s calibre only to doctor her photos. She’s beautiful just as she is!

Nubya on

Loreal is lying. They lightened her skin and they know it. She is light to begin with but not that light. Another reason not to trust a company that is focusing on “light is right”.
Shame on the company.

E on

I beg to differ! It appears she has been using some sort of skin care product, possibly “Palmer’s Fading Cream”, commonly used by African Americans to fade blemishes and lighten skin!

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