Eva Mendes: Too Hot for Primetime TV

08/06/2008 at 11:09 AM ET

Steven Meisel/courtesy of Calvin Klein

Eva Mendes has never had a problem with nudity. But it seems America’s TV networks do. Afraid of offending viewers, they have banned the actress’s new fragrance spot — though an edited version may air after 10 pm. In the moodily-shot 30-second black-and-white commercial for the Calvin Klein scent Secret Obsession, Mendes appears without clothes, sometimes swathed in a sheet. “Between love and madness lies obsession,” the actress and CK underwear model, who also appears in print ads for the perfume, seductively whispers. “Love… madness. It’s my secret.” But the ban may boomerang, creating more sales by word-of-mouth according to those close to the brand. International viewers will get to see the commercial as creative director Fabien Baron originally shot it — and you can make up your own mind about the commercial by watching the original here.

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Showing 32 comments

Gerelle on


faith on

I am glad they baned the tv ad. Children watch tv

Bill on

I’m glad they banned it to. MY children are NEVER nude.

Margie on

What is wrong with America??!!?? It’s just a commercial! Are people gone titsophobiac? There is nothing outrageous in this kind of commercials. Seeing spoil little brats in my sweet 16, or astupid bling dates TV shows in the middle of the afternoon should be more shocking than a commercial.
Play outside with your kids, have them take music lessons, entertain them, but please, stop making TV an sanitized asceptic boring media.

Kay Lampe on

How ironic that a culture that airs some of the most violent images on Sunday afternoons during the football season has so much angst against the human body. For such a “values-conscience” society, its also ironic that America leads the western world with the highest rates of teenage pregnancy, std transmission amongst teenagers, etc., etc., etc.

Instead of these asinine knee-jerk reactions, America would be better served by actually talking and educating its youth about the human body. After all, its just a nude body…there are far more important things to worry about, like day…ending genocide in Darfur.

Panky on

Offensive? I find AT&T’s and Stanley Steamer’s commercials showing dogs dragging their rear-ends across carpets much more offensive–enough so that I will never use their products.

Ella A. Umbrella on

I LOVE Eva Mendes, and I am no conservative…but I personally thought it was a little much. And hey, we already have a tit-happy culture…they’re a plenty of tit-friendly tv show and channels that air throughout the day and night. Using sexuality to sell products is the mantra of our society, and it’s getting old and tiring… especially when it’s women’s sexuality, not men’s, that is being exploited.

Anonymous on

People tend to use TV and music as a babysitter when they have children since so many parents are always on the go, and don’t have enough time to watch everything that their kids do. Granted, if I had a 5 year old child, I wouldn’t really want them watching that kind of thing, but as long as I’d have a talk with them about it, I don’t really see what the big deal is. And it’s a boob, anyway; a lot of children know what boobs look like.

Helena on

Who cares? At the end of the day, all this will generate a ton of publicity. And publicity = $$$.

lydia on

it’s a nipple people
i’ve seen worse on mtv

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