Gwyneth Paltrow Joins Saks to Find the Key To The Cure
Julian Broad; courtesy Saks Fifth Avenue
Following in the foot steps of past stars like Hilary Swank, Charlize Theron, Renee Zellweger and Glenn Close, Gwyneth Paltrow has been named the Entertainment Industry Foundation‘s (EIF) ambassador for Saks Fifth Avenue‘s 2008 KEY TO THE CURE campaign, a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund. The limited edition T-Shirt modeled by Gwyneth was created by legendary designer Karl Lagerfeld and features a cross bow and arrow on the front and a sketch of Karl himself on the back. Gwyneth will appear in all KEY TO THE CURE ads and a public service announcement wearing the T-shirt. Karl’s limited edition work will hit Saks Fifth Avenue stores and their website on October 1 and retail for $40 with over $35 to exclusively benefit KEY TO THE CURE. In the ten years since Key to the Cure’s inception, Saks and its partners have raised more than $28 million. Tell us: What do you think of the new KEY TO THE CURE T-shirt? Would you buy one?