New Faces to Join Kate Moss at Rimmel London

07/09/2008 at 04:00 PM ET

Big Pictures/Bauer-Griffin; Alpha /Landov; Focus Pictures/Pacific Coast News

Supermodel Kate Moss has been the face of Rimmel London since 2001 — a lifetime in the beauty biz — but it looks like the British cosmetic label is getting a bold new look, adding two new faces to their ad campaign this fall with auburn-tressed model and university student Lily Cole and London-born chanteuse Sophie Ellis-Bextor. Contrary to rumors, however, Rimmel’s reps tell PEOPLE, Moss is not being replaced, and will continue in her role as the main face of the brand. As part of her ongoing position, Moss will star in new commercials this fall, while the other two will be featured in their own spots. And while she won’t be working directly with Moss, Cole couldn’t be happier to get in front of Rimmel’s cameras. “It is a wonderful opportunity for me to represent an innovative, trend-setting brand like Rimmel London,” she says. “I am also very honored to have been chosen to work alongside such an iconic face as Kate Moss.” Tell us: What do you think of Rimmel’s decision to add more faces to their brand. Should they have kept Kate Moss as their one-and-only?

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Showing 17 comments

ALY on

i think kate is the only one who really has the london look

Kim on

I think Kate was enough, but I can see how they might have wanted to shake things up a bit. I haven’t seen much of the other girls so I don’t know yet if I’ll like their ads.

Jo on

Kate was enough! These other two girls are not as attractive.

Mary on

I actually think this was a good business move by Rimmel. I think it’s great that Kate has been able to be “the face” of Rimmel for so long, but she IS getting older and may retire or be replaced sometime in the future. People have so gotten used to seeing Kate in the Rimmel ad campaigns that if she were suddenly replaced, I think it would shock or upset some people. Sadly, I see this more as a “phasing” out of Kate Moss.

Cucumber eyes on

i think lily is great choice… she’s not classical beauty but she’s totally special and i think she’s great choice…
Sophie is just another pretty face… empty beauty… she’s beautiful but it looks that there’s nothing more to it unlike lily and kate :)

pret on

i dont like the new faces..just kate moss alone..

cristina on

…wats the latest about the hotest super model?
i think Kate Moss is the only hot model in london..

cadia on

lily cole is my favorite model out there.
when i found out she was taking a break
to go to school for a while. i was kinda sad :[
honestly i dont think kate is that pretty.
she has a beautiful bone structure but thats
all i see. but Rimmel London made a smart choice
of adding two “fresh faces” to there campaign.

bigwow on

All 3 are unique and beautiful!



Dorothy on

It’s good to add new faces in a campaign because people get used to see one and the same person and they stop paying too much attention to the ads.The other two models does not look very attractive though. Lily Cole definitely has the London look but I am sure there are much more attractive British gals out there that Rimmel could have used.

Socialite Dreams on

they have a great look, will be waiting to see the new ads and stuff…nice

Elizabeth on

I love Sophie Ellis-Bextor! She has a great voice and a really unique look; I don’t think that picture does her justice. She’ll be a great addition to the Rimmel line.

Nic on


Yumi on

I think Kate Moss is ugly. I don’t understand all the “hype” about her looks. She looks terrible in this photo also. Maybe I’m missing something from her younger years…before the drugs and partys. She looks a mess.

anon on

theyre all hideous. and why kate moss is still famous i dont know. i dont think shes attractive at all its like her face hasnt evolved all the way.

Yumi on

Right on anon! So true!

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