Emma Watson as the New Face of Chanel? "100% Not True"

06/16/2008 at 09:35 AM ET

PA Photos/Landov

The internet is abuzz with reports that Harry Potter star Emma Watson is stepping in to replace Keira Knightley as the face of their Mademoiselle fragrance — to the tune of a 3 million pound contract! Unfortunately for Watson, unless there is a magic trick at foot, this is all simply smoke and mirrors. A rep for Chanel tells PEOPLE that the rumor is “100 percent not true. We can’t figure out where this came from. It’s everywhere!” Tell us: Who would you prefer in Chanel ads? Current face Keira or Emma?

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Showing 48 comments

Emma Watson: The new face of Chanel? - Page 3 - SnitchSeeker.com on

[…] its just a rumor ppl it just been comfimed on people.com she wasnt right for the part anyway..shes too young, she is pretty i guess but i dont think she is the right person for chanel. Emma Watson as the New Face of Chanel? ď100% Not TrueĒ – Off the Rack – StyleWatch – People.com […]

Trisha on

Keira has a gorgeous face for couture fragrances but why not Emma? Change is always good and she’s adorable.

Anthea on

Emma of course!

Renata on


Tear on


stacy on

emma is not right for such high fashion…she is pretty but she is very plain looking…if it wernt for harry potter she would not had of been seen anywhere. to be in a chanel ad or anyother high fashion ad you have to have a wow look about you. i just can see emma model for chanel. sorry.

lauren on

emma is just too young to really embody that elegant chanel image. and it’s true, she is a little plain-looking. keira, definitely.

Cucumber eyes on

she is nice and has style but i think she’s too young for the chanel…

Christina on

Emma! Chanel needs a new face and Emma is just starting her career and has a lot in store for her, Keira has already had her chance in the spot light. It’s time for someone new!

Jacee on

Emma, for sure! I think she has a much healthier body image than Keira Knightley. Plus, it would be awesome if she could encourage other young women to dress with a little more class and style, instead of looking like baby prostitutes.

jamie on

body image?? see some pictures of emma she very skinny as well..so she is just as bad as keria…its just emma wears clothes that covers most of her body where keria shows alot of skin in her outfits. plus emma has the WORST posture ive ever seen its soo hunch back!! her head looks like is a foot away from her shoulders!

Mary on

Emma is far too young to be a spokesperson for Chanel. Emma appeals mostly to teens, and teens are NOT Chanel’s target audience because they do not have the money or access to buy Chanel goods. Therefore the notion that Emma could even be considered the face of Chanel is ridiculous.

Christine on

Keira 100% Choosing Emma would be a downgrade. I was very suprized that this rumor had legs. Just because you wear Chanel doesn’t mean you can advertize it. It wouldn’t suprise me to hear that it’s Emma’s people that started this rumor…

lisa on

Thank God it isn’t true!!This little girl is not Chanel material too average looking,nothing special,too young.Chanel’s consumers are usually adults not children.
Keira is blah but better choose than Emma.

:: Sweet Keira Knightley - Your Source For Everything Keira Knightley | Emma Watson Will NOT Replace Keira for Chanel? on

[…] with People, Emma Watson will not replace Keira for Chanel =] The internet is abuzz with reports that Harry […]

Anna on

I love them both to death! But modeling is tough work and though Em has a really lovely face, adores Chanel, and would be a fresh face for the brand, Keira has a little more experience. But in a couple years, I am definitely hoping to see Em as the new face of Chanel!

h on

Emma is too young and not established as an actress or a fashion icon-she’s too teeny. Chanel’s customers are usually older, why would they wanna buy perfume off Hermione.

Keira-Central.com ::: Keira Knightley Fansite on

[…] Source¬† Posted by Sal | | News Archives […]

Allison on

KEIRA! their is no other choice. i mean i love emma watson and she is pretty, but just a plain jane. keira is so different looking. i love her bone structure. plus keira is more into fashion and the whole world of it.

jenny on

agree emma is just TOO PLAIN if it wasnt for harry potter no one would care about this english girl cus there is NOTHING special about her..i dont even know how she made it to all of those ‘sexy’and ‘beautiful’ lists that have been comming up in the past months..i dont understand the hype about her. im glad she is not going to be a chanel girl it would just danage the brand really badly!!!

l on

I prefer Emma ALL the way! At lest she has a LITTLE meat on her bones!

Miriam on

Why would Chanel swap Keira Knightley for Emma Watson? Emma Watson only has the Harry Potter movies to her name and by no means has proven herself as a serious actress. Keira Knightley, on the other hand, has starred in critically acclaimed films and got an Academy Award nominations.

WHY would Chanel downgrade their model?

Rhiyaa on

Although I love the world of Harry Potter, Emma Watson is definetely not a name that most would immediately recognized as compared to Keira.
Emma Watson, although a role model for many girls, does not have a high-fashion face or the experience in the fashion world neccessary for such a high-profile ad campaign other than simply purchasing Chanel items; she also has not established herself as an actress, her performances in the HP series were nothing special, and although she may improve in the future, she has not had any other significant projects.

Anna on

emma watson can not act to save her life…she never changes her voice pitch and always moves those bloody eyebrows ( they do most of the acting!!!) i dont think she will be able to improve on her acting its been like this since the first movie. also the emma fans are teenyboppers that can not afford channel where a ring cost $600 or something like that!!! so its pointless

melissa on

I don’t like the idea of emma as the new face at all. Kiera has a special quality about her, yet Emma is totally not right for high fashion like this…especially channel. she may be a fan of the line but would not be right for it!

marilyne on

Emma! even though she’s very young, she looks much healthier and more elegant than keira.

nick on

Emma’s pretty but not good enough to model for Chanel.Maybe not just yet. Keira portrays an elegant and sophisticated lady of 21st century so she definitely is perfect to endorse Chanel.

Jane on

keira of course!

lexa on


Paige on

Nah, I think Keira is great for Chanel. Its true, Emmas to young and plus Keira only 23, just cause shes been in movies doesnt mean shes already had her spotlight. I dont think that Keira looks ano in the Coco Madmoiselle photos either. I think she looks really elegant and mysterious, something I dont think Emma would

Emma Watson not the new face of Chanel (UPDATED) - Page 3 - SnitchSeeker.com on

[…] its just a rumor ppl it just been comfimed on people.com she wasnt right for the part anyway..shes too young, she is pretty i guess but i dont think she is the right person for chanel. Emma Watson as the New Face of Chanel? ď100% Not TrueĒ – Off the Rack – StyleWatch – People.com […]

k on

Keira!!! Emma is too young, and she doesn’t really have much of a WOW factor about her like Keira Knightley does.

HARRY POTTER - THE D.A - Page 70 - Avril Lavigne Bandaids: The Best Damn Avril Lavigne Fansite on

[…] Watson Will NOT Replace Keira for Chanel? According with People, Emma Watson will not replace Keira for Chanel =]The internet is abuzz with reports that Harry […]

Sarah on


stephanie on

Emma would be the right type of change that chanel needs. Over the years they have had older people as teh face of chanel, and it would be nice to see a much younger one.

Ashley on

I think that keira should still chanel she is great for the stuff she is older and emma is really young and she is like just a teenager and keira is an adult what is emma like 18 and keira is 23 she is older and plus i like keira knightley better she is nice and does not show her knickers to people and emma does. Keira all the way.

Uma nova Chanel Mademoiselle? « Pensamentos de Uma Batata Transg√™nica on

[…] Chanel, que nega os rumores e diz que a informa√ß√£o √© falsa. A mesma nforma√ß√£o √© divulgada na People. O LA Times conseguiu a mesma declara√ß√£o, com a informa√ß√£o adicional de que √© “pol√≠tica […]

Julie on

Regardless of whether or not it’s for Chanel, I think people should see more of Emma Watson! She’s beautiful, sensible, and seems like a very nice girl.

conni on

shes not that pretty…she really ordinary looking. but she is sensible but she needs to learn how to sit (flashed the world during interview with Jay Leno when re crossing her legs), pose (never looks good), and getting in and out of the car (her 18th party) with out flashing to the world ina short dressatl(deast she has unides on..even tho they where lace ones) otherwise dont wear them at all. and work on that terrible posture too!!! no fashion house wants a model that cant stand tall and not hunched over!!

Natasha on

Keira. She is a beautiful woman and an amazing actress. She embodies the class and couture of Chanel. Emma, while pretty, would not do so well and is a little too young for something like Chanel.

Maaike on

Emma! Way better than Keira, I think.

‚ÄĘ ‚ÄĘ Perfectness Keira // a sua fonte portuguesa sobre Keira Knightley » Blog Archive » Teen Choice Awards, candids, chanel on

[…] em v√≠deo (podem ver clicando aqui, mas na realidade tudo isto n√£o passou de mentiras. A revista PEOPLE afirma: A internet anda cheia de boatos com artigos que dizem que a estrela de Harry Potter, Emma […]

Gem on

Keira, definately. Emma isn’t right for this yet.

jessica on

i think Keira has a pretty face for Chanel, but emma has the style for it.

So i choose for Emma !!!

J on

I would have to say Emma.
Her style and face are quiet elegant and it would suit chanel, i doubt she’s that young & plain looking can be beautiful.

lily on

got to say that all these high fashion clothes that she has been wearing including that burberry doesn’t make her look ultra sophisticated and elegant it even makes the clothes look ordinary. her face does not have the edge for such labels. though i do adore her

Steph on

Emma Watson, definiatly!

Celine on

Keira is much better for this, I think Emma would do well somewhere else

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