Emma Watson as the New Face of Chanel? "100% Not True"

06/16/2008 at 09:35 AM ET

PA Photos/Landov

The internet is abuzz with reports that Harry Potter star Emma Watson is stepping in to replace Keira Knightley as the face of their Mademoiselle fragrance — to the tune of a 3 million pound contract! Unfortunately for Watson, unless there is a magic trick at foot, this is all simply smoke and mirrors. A rep for Chanel tells PEOPLE that the rumor is “100 percent not true. We can’t figure out where this came from. It’s everywhere!” Tell us: Who would you prefer in Chanel ads? Current face Keira or Emma?

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 48 comments

Emma Watson not the new face of Chanel (UPDATED) - Page 3 - SnitchSeeker.com on

[…] its just a rumor ppl it just been comfimed on people.com she wasnt right for the part anyway..shes too young, she is pretty i guess but i dont think she is the right person for chanel. Emma Watson as the New Face of Chanel? 100% Not True – Off the Rack – StyleWatch – People.com […]

k on

Keira!!! Emma is too young, and she doesn’t really have much of a WOW factor about her like Keira Knightley does.

HARRY POTTER - THE D.A - Page 70 - Avril Lavigne Bandaids: The Best Damn Avril Lavigne Fansite on

[…] Watson Will NOT Replace Keira for Chanel? According with People, Emma Watson will not replace Keira for Chanel =]The internet is abuzz with reports that Harry […]

Sarah on


stephanie on

Emma would be the right type of change that chanel needs. Over the years they have had older people as teh face of chanel, and it would be nice to see a much younger one.

Ashley on

I think that keira should still chanel she is great for the stuff she is older and emma is really young and she is like just a teenager and keira is an adult what is emma like 18 and keira is 23 she is older and plus i like keira knightley better she is nice and does not show her knickers to people and emma does. Keira all the way.

Uma nova Chanel Mademoiselle? « Pensamentos de Uma Batata Transgênica on

[…] Chanel, que nega os rumores e diz que a informação é falsa. A mesma nformação é divulgada na People. O LA Times conseguiu a mesma declaração, com a informação adicional de que é “política […]

Julie on

Regardless of whether or not it’s for Chanel, I think people should see more of Emma Watson! She’s beautiful, sensible, and seems like a very nice girl.

conni on

shes not that pretty…she really ordinary looking. but she is sensible but she needs to learn how to sit (flashed the world during interview with Jay Leno when re crossing her legs), pose (never looks good), and getting in and out of the car (her 18th party) with out flashing to the world ina short dressatl(deast she has unides on..even tho they where lace ones) otherwise dont wear them at all. and work on that terrible posture too!!! no fashion house wants a model that cant stand tall and not hunched over!!

Natasha on

Keira. She is a beautiful woman and an amazing actress. She embodies the class and couture of Chanel. Emma, while pretty, would not do so well and is a little too young for something like Chanel.

Next | 1 | 2 | 3 | 4 | 5 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,510 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters