Emma Watson as the New Face of Chanel? "100% Not True"

06/16/2008 at 09:35 AM ET

PA Photos/Landov

The internet is abuzz with reports that Harry Potter star Emma Watson is stepping in to replace Keira Knightley as the face of their Mademoiselle fragrance — to the tune of a 3 million pound contract! Unfortunately for Watson, unless there is a magic trick at foot, this is all simply smoke and mirrors. A rep for Chanel tells PEOPLE that the rumor is “100 percent not true. We can’t figure out where this came from. It’s everywhere!” Tell us: Who would you prefer in Chanel ads? Current face Keira or Emma?

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Showing 48 comments

l on

I prefer Emma ALL the way! At lest she has a LITTLE meat on her bones!

Miriam on

Why would Chanel swap Keira Knightley for Emma Watson? Emma Watson only has the Harry Potter movies to her name and by no means has proven herself as a serious actress. Keira Knightley, on the other hand, has starred in critically acclaimed films and got an Academy Award nominations.

WHY would Chanel downgrade their model?

Rhiyaa on

Although I love the world of Harry Potter, Emma Watson is definetely not a name that most would immediately recognized as compared to Keira.
Emma Watson, although a role model for many girls, does not have a high-fashion face or the experience in the fashion world neccessary for such a high-profile ad campaign other than simply purchasing Chanel items; she also has not established herself as an actress, her performances in the HP series were nothing special, and although she may improve in the future, she has not had any other significant projects.

Anna on

emma watson can not act to save her life…she never changes her voice pitch and always moves those bloody eyebrows ( they do most of the acting!!!) i dont think she will be able to improve on her acting its been like this since the first movie. also the emma fans are teenyboppers that can not afford channel where a ring cost $600 or something like that!!! so its pointless

melissa on

I don’t like the idea of emma as the new face at all. Kiera has a special quality about her, yet Emma is totally not right for high fashion like this…especially channel. she may be a fan of the line but would not be right for it!

marilyne on

Emma! even though she’s very young, she looks much healthier and more elegant than keira.

nick on

Emma’s pretty but not good enough to model for Chanel.Maybe not just yet. Keira portrays an elegant and sophisticated lady of 21st century so she definitely is perfect to endorse Chanel.

Jane on

keira of course!

lexa on


Paige on

Nah, I think Keira is great for Chanel. Its true, Emmas to young and plus Keira only 23, just cause shes been in movies doesnt mean shes already had her spotlight. I dont think that Keira looks ano in the Coco Madmoiselle photos either. I think she looks really elegant and mysterious, something I dont think Emma would

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