Jessica Simpson Turns Lingerie Designer!

06/09/2008 at 01:30 PM ET

Soul Brother/FilmMagic

Look out Victoria’s Secret, Jessica Simpson is adding lingerie designer to her lengthy resume. The singer already has successful handbag, shoe, sunglass and swimsuit lines, and now Jessica Simpson’s Intimates will be joining her namesake empire. The collection of bras, undies, sleepwear and daywear will hit major department stores and online shopping sites just in time for spring ’09. Jessica tells Women’s Wear Daily, “I like different lingerie for different occasions. I think that’s the best thing about it. You can feel sexy or girly depending on your mood.” She also promises to included a stylish assortment of shapewear so women no longer need to worry about panty lines. That sells us! Tell us: Will you buy Jessica Simpson’s new lingerie line?

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Showing 196 comments

drgnldy14 on

maybe if her line wasn’t aimed at teens….like they need shapeware??? spare me! remember, it is the Mom’s that are paying for this stuff a good part of the time…not the teens!

Amanda on

Yes, she is my favorite! I love her

AMT on

YES…I love her shoes, so cant wait to see what she has next!

Anna on

YES….Love her stuff!!!

Shop Femina on

Jessica seems to have the golden touch, but I will have to see what she comes up with. Lingerie sales is a tough business.

kim on

Yes I will wear it. Jessica has had some misses when it comes to her music and movies but she has pretty good style and her accessories are cute so I think she will do well. If she goes back to the Jessica we met years ago (fresh-faced ditzy) and not the overly sexy but ditzy dukes of hazzard chick, it should be a hit!

girlangel on

Yes I would, I love her shoes and own a few pair, I just hope that in her bra line she has a wide range of sizes unlike Victoria Secrets.

Sam on

I can’t wait to see Jessica Simpson’s intimate line. All her other lines are so gorjess I just know this one is gonna be AMAZING! I love seeing Jess try new things. Spring 2009 is not coming soon enough!

Julie O'C on

She is NOT a designer! Neither is Paris, Lauren Conrad, Jennifer Lopez, or any celebrity (other than Gwen Steffani, who can actually cut and sew, but even she has a design team for L.A.M.B.). They do not have the training, nor do they actually source fabrics, create patterns, sew prototypes, etc. They just point to things they like, look at what other designers are doing and they have a whole team of people who create the fashions and accessories. It is getting ridiculous that these celebrities are calling themselves “fashion designers” – they are NOT! There is a whole team who creates the presnetation boards, mood boards, pick out fabrics, etc. that do all of the real work. The celebs just slap their names on the products and pose for the marketing materials. Please people, realize that these people don’t have a clue as to what the steps of product development really are. They just show up wherever their managers tell them to be at!

Joy on

WHAT is with celebrities just deciding to be designers!!? You can’t buy talent. Leave designing for REAL designers!

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