Avril Lavigne to Launch Her First Fragrance

06/04/2008 at 03:03 PM ET

Jason Kempin/FilmMagic

Britney Spears already has her famous family of fragrances, and Christina Aguilera will launch her first American scent soon — and now it looks like pop’s edgier princess is getting in on the fragrance game too. Avril Lavigne has just confirmed to WWD that she’s inked a deal with Proctor & Gamble Prestige Products to create a perfume line directed at her teen fans. “Creating this fragrance is a fun process and I am looking forward to sharing it with everyone,” she tells the paper. And while there’s no official launch date yet, the fragrance is expected to hit stores sometime during the second half of 2009. Tell us: Will you wear Avril’s scent?

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Showing 65 comments

Cassie on

No way. I’ll probably puke at the slightest whiff.

Julian L. on

She’s such a f’n loser. She wishes she were rocker, she just a pop flunky

Julian L. on


Dawn on

So she’s now like jessica and britney and christina.

Marie on

No I will not.
Sorry, I’m good on perfumes.
I’m not so into wearing perfumes just because a star designed it.
Sorry Avril, I’m sure it will be a success either way.

gloria woodman on

No I won’t wear it. It probably smells like a giant ego, Canadian bacon and desperation.

Cucumber eyes on

tnx… but no tnx…


Will it be called Punk-Poser for Teens? I would never give my money to a girl who long ago succumbed to delusions of Punk and/or Rock. And grandeur.

Anonymous on

nah dont like her

regla on

nah dont like her looks

AZ on


maddie on

Of corse i will! i really enjoy her spunkyness… i cant wait! :]

Kasey on

if it smells good, ill buy it. who cares who its buy as long as its actualy good?

Misty on

Yes I probably will. She is a far better role model for girls that Lilo or Brit.

Avril Rocks on

I would, i love her music. Ya she sounds dumb in interviews. so what?? I would try it

MelROcks on

Well… it depends on the smell…
but of course, if they try make it seem liek it’s for teens and they make it a cheap smell and stuff, then it’s degrading to teens like myself. I hope it’s not another mary-kate and ashley, that’s so raven fragrance. Teens like the nice kind!! Like Britney Spears perfume.

Anonymous on

Maybe she can use that perfume to spray some talent onto herself.

Zoey on

No.. she’s just a big poser

Stephen on

It takes so much energy to hate someone, idiots.
I love Avril.

If I were a female I wouldn’t wear it, only cause Proctor & Gamble is CRUEL to animals.


Courtney on

Why does EVERY singer now feel like they have to copy Jennifer Lopez and Britney Spears…WHAT CELEBRITY DOESNT HAVE A PERFUME NOW?

cassie on

no way. it probably will be real skanky just like avril.

candie on

yeah, Ill try it out, what the hell, just another teen queen trying to influence the world!

Rasha on

Absolutely not.

danielle on

hell no…she’s a freakin wannabe. I’m sure christina’s will be a million times better

xoxoxo on

they are all haters….

hannah on


Molly on

i love avril, but she’s kind of…not as cool now.

i don’t know
a good smelling perfume is a good smelling perfume
i may see what it smells like
and if i like it, i’m not going not to buy it just ’cause it’s hers.

i still like her, but you know, she’s not as cool and edgy since her last CD.

Rachel on

I LOVEE AVRIL!! =) i went to her concert once and shes AWESOME! she has an amazing voice, plays the piano, drums, and probably like every kind of guitar that exits, anddd she GORGEOUS!!! (if you get rid of all that makeup)

I will DEFINITELY buy her perfume! (if it smells good..)

AnnieJ on

No. This has absolutely nothing to do with style.

San on

uuuuummmmm, NO!!!!

Busy Bee Blogger - What’s the Gossip Buzz? on

[…] source pic […]

Abi on

didnt know that but way toooooo much make up gross shes too old for that much

Anonymous on

haha and smell like sweat? no thanks.

paige on

why is she doing this

Ceylan on

who wants to smell like her?!?

who cares on

I like Avrils earlier music, but now shes just a wannabe. And I dont like perfume, and even if I did, just because shes advertising it doesn’t mean I’ll buy ut.

GG on

What, are they going to call it “SPIT” ?
I lost all respect for this gal once I saw that she liked to spit at people.

I definetely will not be buying any product she endorces.

Tricia on

What’s with the mean comments people?? Just say no, or go on TMZ and write your nasty comments there. GO AVRIL!!

nikki on

well if it smells good and is at a decent price, I probably will buy. who cares who made the product? If its good its good but don’t make your decision on the person who makes it just because you don’t like them.

Angelica on


Bettina on

I’m not surprised she would want to capitalize on her fame and launch a sub-par fragrance. It may be a decent seller among 8 – 13 crowd; however, it’s going to bomb with any other age demo. She has to compete with the likes of the Olsens, Hilary Duff and Miley Cyrus. (Olsens, Duff and Cyrus are popular among tweens, teens and even 20s and the gay population). She doesn’t have her image anymore so I’ll be surprised if her sales break even.

Quite frankly I think she’s an ignorant poser. She’s a wanna be version of Pink. (If you want to be a bad girl be a bad girl, if you want to sing pop and be a punk Pink does the best job).

Katelyn on

Yeah, I’ll wear it. I love Avril Lavigne and i don’t care what anyone else has to say about her.

Karen on

I think Avril is a much better role model that most of her peers, so I would totally wear it.

It’s a great idea and it only makes sense, since Avril Lavigne was the best selling female artist in the world in 2007, according to “World Wide Albums” Source: worldwidealbums*net/2007ye.htm

Cat626 on

Where’s the love y’all? I took my 12 yr. old to her concert this Spring and She is very talented. Songwriter, guitar player, piano player, and really good singer. She’s more than the typical fluff puff. As for her perfume, the answer is in the sniff, not her attitude. Lighen’ up.

Claire on

Well… i wouldn’t. cause she is a liar. she lied on punk’d. she’s not worth it. and i can bet, it’ll suck.

Kelly on

I’ll definately try it! She has incredible talent as a singer and as a song writer and has a definate style all her own. She isn’t going to make some cookie cutter fragrance like every other “star” out there. For everone that bags on her, check out how many of your favorite song by other artists, were written by Avril Lavigne. Then we can talk.

Shopping addict on

She needs to be caught by What Not To Wear, she especially needs a makeover with the makeup! There is nothing about this loser look that makes me want to wear her (haha) fragrance…

who cares? on

If you don’t like her, why bother viewing this article?! LOSERS!

kayla on

if u guys freakin hater then y r u readin this? avril rocks and i will totally buy the fragrance

kayla on

well, im one of avril’s biggest fan. IF the pyrfume smells good i’ll buy it but if it smells lyk crap then i won’t buy it even though if im oen of her biggest fans

noora on

thats very beutufule

Annalisa on

Well duh, of course I would wear it! I don’t know where everyone is getting their snooty little comments from, but Avril Lavigne is a great person!!! Plus she’s rich and I must say I’ve never smelled a bad smelling rich person.

narshelene on

wel I would buy it but if it smells good I dont care if she’s a star or not It must smell good and I dont care if shes rich cuzz I am too

Leah Luvs Avril on

yeah i’ll wear it… avril lavignes cool, and she has an awsome style!! shes getting older, and more grown up. now with her own clothing line and now perfume. i’ll definetly wear it!! go avril!!

Kyla on

I would love to wear it, she is doing great, so what if she has changed he style, shes great, she’s The Best Damn Thing!
-Her music is great.
-her clothing line “Abbey Dawn” at kohls.
-she’s amazing.

Brush The Haters off

chloe on

omg i am so exsited i love her clothing line, love her music, definitlly love her taste and one day she had in a seventeen magazine what avril loves and her fragrance black rasbery vinilla and does it smell great it is deffinitly better than paris hilton fragrance and you can get black rasbery vinilla at bath and body woks.

precious on

i love avril lavigne i really do and i hope one day i could meet her and we could be friends she is my favriote singer and the best one ever i have a poster of her in my room for meez.com you all should try it sometimemeez is reallly reall really fun try it and when you search up a meez name search up sjsshe and that is mei am a real cool person to hang with and i will treat u like you r a regular person not use you or anything because you really do rock

Michaela on

Yeah of course I will. Even if it smells bad I’ll buy it. I’m totally devoted.

nefertitie on





AvrilROX on

Of course I will!!And shut the f*** up haters..Avril is the best singer ever for me..so if u don’t like her just shut up

martina on

ciaoooooooooooo mi chiamo martina!!!!!!!!!!!

Jake on

u should listen 2 precious meez is soooooo fun im hotguy312 sjsshe (precious) friend.

Tejas menon on

Wel i wud luv 2 wear it… Bt ne1 knows wen is it cumin? Avril u rok i luv u…

Orion H. on


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