Calvin Klein Designer's "Secret Obsession" with Eva Mendes

06/02/2008 at 03:15 PM ET


This Wednesday Eva Mendes, the face of Secret Obsession, will host an event for a new Calvin Klein fragrance. And while the actress has recently survived a rough patch in her life, her friend Calvin Klein designer Francisco Costa has stuck by her through thick and through thin. At last last night’s Swarovski dinner for the 2008 CFDA nominees, the designer emphasized to PEOPLE just how special the star is. “We love her!” he says. “She’s doing a commercial for a fragrance for us. And it’s great. She’s very talented. If you have the talent, you always get picked back up and develop. And she’s terrific.” But does Eva’s life experience make her more real to customers? “She has a new sort of face for Calvin,” said Costa. “When you think about Calvin Klein, it was very much one character. But now we’re much more worldly. We’ve been working with different people. And Eva’s wonderful. She’s a gorgeous woman — she even looks beautiful in her bra!” — Jeffrey Slonim

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Showing 6 comments

Yily on

As much as I love Calvin Klein, I think they’re making a huge mistake with Eva Mendes. I just don’t see her as the face of the company. Her style is not appealing to the overall consumer and I don’t see her style as influential as some of other Hollywood icons like Kate Moss, Sienna Miller, or Kate Hudson. Eva doesn’t have a style of her own and Calvin Klein need someone who does. Eva is just not it.

bigwow on

I agree with Yily. And though Eva can look pretty to me at times she usually makes me think of a transvestite when I see a photo of her.(no offense to any transvestites on this blog) Just something manly about her to me.

P on

I completely disagree with the comments above. I think Eva is absolutely beautiful and sexy. Calvin Klein is in need of a new face and look and Eva has what it takes to pull it off for the company.

Kate on

I agree with “P”. Eva is beautiful. As for the other comments. Eww Kate Moss and Sienna Miller, they look like crack heads, no thanks. Eva is naturally beautiful, she needs no makeup and has a great body. She’s not anorexic like most actresses or models. I think she’s perfect for Calvin Klein.

Cassie on

Although Eva is a sexy, beautiful woman, I feel she does not represent the Calvin Klein image. She looks mexican/brazilian? That is not Calvin Kleins customer. Calvin Klein is clean, effortless and sexy, which appeals to Asians and Europeans.

joe on

When you say “clean” you mean that mexicans are dirty? Kind of a racist aren’t you?

Anyway, you wouldnt expect more from Americans… Ignorance and Racism.

Eva is just perfect. Thank god Klein doesnt have your brains

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