Josh Hartnett's New Role: Face of Emporio Armani Fragrance

05/14/2008 at 12:05 PM ET

Courtesy Emporio Armani

Hollywood’s hottest men have been smelling even sweeter in recent months, with Tim McGraw launching his first scent, Patrick Dempsey partnering up with Avon, James Franco lending his visage to Gucci‘s new scent, and even Justin Timberlake representing Givenchy. And now, Emporio Armani has just announced that they have chosen Josh Hartnett to be the face of their newest fragrance, Emporio Armani Diamonds for Men, which will be unveiled in June during Spring/Summer fashion week in Milan. Giorgio Armani himself explains that in addition to Hartnett’s abilities as an actor, “Both on and off screen he has a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance.” And of course, Hartnett joins Beyonce, who is already the face of Emporio Armani Diamonds for women.Tell us: What do you think of Armani’s choice of Josh as their latest face?

FILED UNDER: Beauty , Fragrance
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Showing 20 comments

kdub on

JH is hottt!! if nothing else, that will sell it =)

smith on


Anonymous on

Shave off the facial hair.
Johnny Depp you are not.

Jennifer on

I think it is a great choice, Josh is Hott!!! I’ve always had a crush on him!

Josie on

His brows are fine, IMO. Guys with groomed brows look so wrong!
He is very handsome.

girliegirl on

I can’t wait to see him in their ads! He’s very handsome!

girliegirl on

Armani made a great choice!

tina on

He looks like Charles Bronson

D.B. on

He is jut ok. Has he ever had a real hit movie or show?

marilyne on

I agree with tina he looks a bit like Charles Bronson! Anyway, it’s not a good choice, he is really plain.

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