Posh's Jeans Blues: Sales Disappoint on dVb Line

04/14/2008 at 11:50 AM ET

David Dyson/Camera Press/ Retna

The blogosphere has been buzzing with reports that Victoria Beckham‘s dVb denim line is being dropped from several top retailers, including L.A.’s famous Fred Segal and Kitson boutiques. Turns out that while the line isn’t dropped from Kitson, it’s definitely not performing up to expectation — and that’s being attributed to Posh’s laissez-faire attitude. Kitson owner Fraser Ross tells PEOPLE, “She’s not supporting the line. It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line.” And it’s not like she’s not nearby. Ross tells PEOPLE that “Victoria lives fifteen minutes from the store. That’s just bad business.” But, he hasn’t given up hope in reviving the line and is in talks with her people to prop up the ailing sales. “We haven’t dumped it. Hopefully there will be some kind of resolution.” If you want to boost dVb’s sales, click here to check out the line at shopkitson.com.

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 50 comments

S. Kim on

there’s honestly nothing compelling about her jeans, or her. even though she is a celebrity, her figure is so freakishly small and weird looking that she’s not really a style icon to me. i don’t know anyone who aspired to look like her or dress like her.

Allegra on

Three reasons for lagging sales:

1). Price – costs way too much.

2). Ugly – not a style anyone would wear.

3). Size – not everyone is a size 0 – 2. Maybe if she made the jeans a litle larger, more women would buy them.

And finally, we do not care about Posh. She needs to go back to England.

donna on

Those are some of the UGLIEST jeans I have ever seen…where is the flare? where is the originality? 290 AMERICAN DOLLARS!!! WTF were they thinking? oh wait, they weren’t thinking which is why the sales are in the toliet!!!

natsy on

Please don’t send her back to us in the UK, we were delighted to see the back of this dreadful woman.

Sarah on

I looked at the line and it’s all trendy in one week out the other jeans. If I’m going to invest that kinda money in jeans I would want to be able to wear them for years to come, not till next week.
Plus it may just be the models but they don’t even look like they fit well.

Sheila on

Sorry, I’m not spending almost $300.00 on a pair of jeans. That’s crazy! The average person’s not going to waste their money on that. Plus, she comes off as being very full of herself. She never looks happy. I can’t tell if she’s arrogant, unhappy or bitchy.

Raine on

Not only are they are expensive they look very cheap.

adrienne day on

I’m sure Kitson was banking on the fact that Victoria Beckham really upped the sales for Rock and Republic when she did a line for them. I still see people walking around with those jeans. However, Victoria is not a deigner, just a celebrity. I totally agree that her line of jeans are hideous and overpriced. The denim market is so oversaturated at this point. I just stick to the brands i know and like these days like seven and citizens. VB is not relatable for most women. She does not have a realistic or desirable figure. She’s just uneducated British trash. She may have the funds to buy couture, but her fashion sense is horribe.

Dorothy on

No surprise with a 300$ price tag!

CKSam on

Maybe if normal people could afford to buy her jeans she might be able to sell some. I would never pay that kind of money on a pair of jeans. SJP’s line is all under $20 and those are the jeans I live in….

Next | 1 | 2 | 3 | 4 | 5 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,510 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters