Posh's Jeans Blues: Sales Disappoint on dVb Line

04/14/2008 at 11:50 AM ET

David Dyson/Camera Press/ Retna

The blogosphere has been buzzing with reports that Victoria Beckham‘s dVb denim line is being dropped from several top retailers, including L.A.’s famous Fred Segal and Kitson boutiques. Turns out that while the line isn’t dropped from Kitson, it’s definitely not performing up to expectation — and that’s being attributed to Posh’s laissez-faire attitude. Kitson owner Fraser Ross tells PEOPLE, “She’s not supporting the line. It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line.” And it’s not like she’s not nearby. Ross tells PEOPLE that “Victoria lives fifteen minutes from the store. That’s just bad business.” But, he hasn’t given up hope in reviving the line and is in talks with her people to prop up the ailing sales. “We haven’t dumped it. Hopefully there will be some kind of resolution.” If you want to boost dVb’s sales, click here to check out the line at shopkitson.com.

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Jess on

Uhh…could it be that the jeans cost $275??

Laurie on

Maybe if she looked like she enjoyed wearing them we would be a bit more inspired to try them ourselves. I wouldn’t want to wear anything that is going to make me look like a sour, menopausel woman all the time! She may be a big star in England, but no one around her cares for her.

Anna on

She clearly just wants to make money off this line without having to do a stitch (no pun intended) of work. She should be out there promoting her jeans and talking about the quality (if it is good) – there’s plenty of good denim available at all price points so what is so special about her products?


i feel sorry for her. She never smiles, how can anyone that small size be really happy! Stop eating your frozend grapes. Eat something. Are her jeans only size 0?

louise on

There way to expensive, the should retail at 150-190 max

Lia on

WHY would any normal person buy the crap that she’s selling? Especially in a down economy? Obviously she and her husband DO NOT have the “star” power they would like all of us to think they have… Go Back to the UK- your time here is done!

Kim v on

I’m sure Posh and David are in no danger of being – eww – poor. I think it’s kind of funny that people aren’t running out to buy her jeans like she thought they would.

KeShaJo on

Maybe she has a ploy to design for Victoria’s Secret?! LOL!

yipeiokyay on

I’m sure the insane prices have nothing to do with poor sales! $290 for a pair of jeans? You have got to be kidding me!

yipeiokyay on

I am sure that the insane prices have nothing to do with the poor sales. $290 for a pair of jeans? They must be crazy!

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