Join Sass & Bide's Fashionable Fight for a Cure

03/04/2008 at 01:00 PM ET


Breast Cancer Awarness Month may take place in October, but there’s no reason you can’t support a fight for the cure any time of the year. Sass & Bide’s “The Mad Ones” jersey heart dress debuted on the catwalk during New York Fashion Week, and now it’s available for purchase exclusively at All proceeds from the $170 price tag of the tie-dyed, sequin-embellished frock go directly to Fashion Targets Breast Cancer , a charity that assists women living with breast cancer. Stars like Mission Impossible II actress Michelle Monoghan, who models the shirt above, and Aussie singer Natalie Imbruglia have happily partnered up with FTBC and Sass & Bide. And philanthropic work is certainly nothing new to the design duo of Heidi Middleton and Sarah-Jane Clarke. Says co-owner and creative director Middleton, who is herself living with the disease, “Sarah Jane and I were ambassadors for the Fashion Targets Breast Cancer for a couple of years before I was diagnosed in February 2007, so it’s something we’ve always felt strongly about. More and more younger women are being diagnosed and, until now, there hasn’t been a huge amount of awareness raised. FTBC’s research now focuses on these women.” Click here to join the fight by purchasing one of the signature Sass & Bide dresses for yourself.

FILED UNDER: Charity , Fashion , Shopping
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