David Beckham's Armani Underwear Ad Revealed!

12/10/2007 at 03:44 PM ET

Courtesy of Armani

As we previously reported, David Beckham has signed up to be the face and barely-clothed body of Emporio Armani Underwear — and the ads are finally here! The campaign, shot by renowned fashion photographers Mert Alas and Marcus Piggott, will debut with a special gatefold in the February edition of Vanity Fair, but we’ve got a sneak peek of one of the steamy shots. In a statement, Giorgio Armani says, “David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style.” And returning the love, Beckham says “I first met Mr. Armani quite a few years ago while I was working with the England team when he designed our World Cup suit. I’ve been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I’m happy to be working with him now.” We’re pretty happy about the partnership, too! Tell us: What do you think of Beck’s new ad?

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Showing 232 comments

ava on

artificial enhancement anyone? Photoshop???

Ya, I don’t know.

Meg on

I cant help starin at this certan part of his body …say what again ?????

Faith on


Anonymous on

can i just say….YUMMY!!

Michelle on

WOW! This is a HOT ad! Soon to be a fav next to the one Mark Walhberg did for Calvin Klein!

Faith on


natalie on

Can we say HOT HOT HOT!!!!!!!!!!!!!

Robin on

OMG…this is definately an attention grabber! Lucky Victoria!

Nicole on

Posh is one lucky woman!

Anonymous on

Nice looking guy there.

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